The Future of Remarketing

Content is fundamental at every stage of your customer's journey. It's not just a critical tool for engagement—it also builds and nurtures your audience's trust. When you identify your customer's engagement and decision-making behaviors, you'll formulate the best strategy for engaging with real people—a strategy that echoes their specific wants and needs.

Manufacturing revenue is a science. Companies can innovate on how they manufacture revenue just like they innovate on their product & technology. SaaS companies spend 23% of revenue on Product R&D to keep up with technological advancements, but $0 on Revenue R&D to innovate and improve how they manufacture revenue. Join Chris Walker, CEO and Founder of Refine Labs, to learn how winning companies are running Revenue R&D just like they run Product R&D – to launch new revenue programs into market, introduce innovation in the customer experience, increase market share, and build a sustainable competitive advantage.

Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers must truly understand their buyers’ needs, challenges, and hesitations. Buyer-centric storytelling offers a fast track for building credibility and trust with your audience, but what does that actually look like in practice? Join TechTarget’s BrightTALK and Enterprise Strategy Group teams for, “Content That Connects: Buyer-Centric Storytelling That Builds Credibility”. In this session, John McKnight sits down with Dave Gruber, Melinda Marks and Christophe Bertrand as they share actionable takeaways for marketers looking to drive long-term engagement through credible, buyer-centric content.

As a marketer, how often are you asked about leads? Or even better, is your success gauged solely by the leads you send to Sales? During our May webinar, Chief Commercial Officer, Tav Tepfer, and Director of Digital Strategy, Doug Yeamans, will be diving deep into why marketing should be shifting their success metrics away from individual leads.