The Intersection of Predictive and Account Based Marketing

Technology and service providers (TSPs) have rapidly adopted account-based marketing (ABM) programs over the past few years. When done right, ABM programs can provide significant lift across a range of marketing and sales metrics, including pipeline contribution, larger deal sizes and higher win rates. But ABM programs are far more complicated than traditional demand generation and prospecting efforts. In this complimentary webinar, we reveal the secrets to getting significant lift from ABM programs, sharing primary research, best practices and examples of successful ABM programs.

Manufacturing revenue is a science. Companies can innovate on how they manufacture revenue just like they innovate on their product & technology. SaaS companies spend 23% of revenue on Product R&D to keep up with technological advancements, but $0 on Revenue R&D to innovate and improve how they manufacture revenue. Join Chris Walker, CEO and Founder of Refine Labs, to learn how winning companies are running Revenue R&D just like they run Product R&D – to launch new revenue programs into market, introduce innovation in the customer experience, increase market share, and build a sustainable competitive advantage.

ZoomInfo’s RevOS powers growth for over 30,000 Go-to-Market teams, from startups to the Fortune 100. Today’s headwinds have encouraged an age of strategic GTM creativity focused on alignment, automation, and efficiency optimization. And we can’t just keep this creativity to ourselves! Customers’ reactions when they see these solutions for the first time are nothing short of inspiring! You too can feel the wheels turn as your own creative use cases start to materialize.

The scalability of ABM means you can practice this strategy on a budget of nearly any size. THE key tenet of ABM espouses narrowing focus to market more effectively to target accounts, which means you can weave it into your marketing efforts even with a relatively small budget and see the positive return on investment.