The Journey to Account-Based Execution on a Global Scale

During the pandemic, Vya’s main sources of demand, events and direct mail, essentially collapsed. Website form fills declined dramatically. How did Vya adapt? Vya’s sales and marketing team went all in on Person-Based Advertising (PBA). By building a person-based strategy that aligned marketing to the sales organization, it helped ensure that marketing was able to effectively support a unified outbound process. Martha France, VP of Sales and Marketing at Vya, joins Joe McNeill, Influ2’s CRO to discuss how sales and marketing can align on accounts to drive pipeline growth. Vya is a B2B end-to-end marketing resource management platform for businesses that need to distribute their marketing materials across a widely distributed salesforce and enable customization at the local level.

Email is still a very effective marketing channel to create engagement and reach your buyers. Join Engagio in this webinar with the American Marketing Association to learn how to combine email marketing with an account-based strategy to increase results and accelerate the buyer’s journey. We’ll share top tips to penetrate and expand into accounts to generate revenue.

As marketers, we strive toward "just right": Delivering the right conversation at the right time to the right person that primes them to make the right decision. But we've all come in a little too hot via email or pushed an ad campaign that had, well, run cold. There's a better way to meet prospects and customers where they are. If you're interested in learning how getting it "just right" can be more than fairy tale lore, join this deep dive into account-based marketing with RollWorks.

Webinar Highlights: The role of content creators and strategists in ABM, Which metrics you need to track, How to fit ABM into your existing content strategy. Content: A Crucial Part of Account-Based Marketing. The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Will shifting priorities change the demands placed on your content creators? How will it shift your strategic planning.