The Key to Using Social Media to Drive Demand Generation Success

BrightTALK

Struggling to prove the impact of social channels on lead generation and revenue? Even the best laid social media strategies are nothing more than random acts of marketing if they don’t impact key business goals. Join our webinar to learn: 1)How to leverage social sign-on as part of a contact management strategy.
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Spotlight

These days, there are a lot of companies buzzing about personalized marketing. In fact, a recent survey conducted by Ad Perceptions and Conversant highlighted that 73% of agency and brand-side marketers agree that personalization represents the future of digital. So it seems that everyone is jumping on the one-to-one train. But if you look at the definitions of personalization that are being touted by vendors for marketers, it’s evident there are as many interpretations of “personalized marketing” as there are companies who claim to deliver on it. Unfortunately, most companies fall short of creating genuine individual relationships with people; many companies only scratch the surface of what a comprehensive personalized program can really offer clients and consumers. In order to get personalization right for a brand, we need to first define what it needs to have. So, here’s a “no compromises” definition of personalized marketing – one that gets to the heart of what marketers really want.


OTHER ON-DEMAND WEBINARS

Rethinking Market Segmentation: Achieving Effective Segmentation to Drive Action and Results

GreenBook

Learn how market segmentation is changing and how to achieve effective segmentation that drives action and results in today's landscape. Market segmentation is critical for profitable growth and is widely considered the first step in effective marketing. But while segmentation has long had a central place in marketing, studies frequently end in disappointment. Many companies continue to struggle with what to do next; how to activate the results into an effective plan to grow. As the landscape continues to evolve, now is the time to rethink some of the long held segmentation practices. In this informative session, join Scott Laing, SVP at ORC International.
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The Seven Costly Sins of Lead Generation

Elastic Solutions

Elastic Solutions, a provider of webinar-based marketing solutions that increase target audience engagement, drive demand and accelerate revenues, is hosting a webinar, The Seven Costly Sins of Lead Generation, on March 30th at 10:30 AM CT.Join Jason Stegent, Founder & President of Elastic Solutions, as he explains the seven vital do’s and do-not’s of lead generation and how to accelerate sales opportunities through the pipeline. During this webinar, you will learn:Why most lead generation campaigns are doomed before they even get started How cold-calling is NOT dead, regardless of what the ‘inbound experts’ says Why having the appropriate technology statistics is essential to lead generation success.
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2019 Trends in Account Based Marketing

Engagio

Wondering why Account-Based Marketing continues to be rapidly adopted? Join Engagio in this webinar with MarketingProfs featuring Jon Miller, CEO and co-founder of Engagio, for a glimpse into the current account-based attitudes and maturity of over 500 organizations across North America.
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How to Align Account-Based Marketing & Sales for Better Demand Generation

Leadgenius

These worlds are edging ever-closer with the range of newly available sales and marketing technologies. The buyer journey has changed, and long-term success is dependent on sales and marketing staying aligned. In this webinar, Joe Payne and Chris Rodriguez from Lead Genius, and Sales Hacker CEO, Max Altschuler, share their insider tactics on how they define a data-driven sales and marketing powerhouse team. Building an audience profile that matches the capabilities of your CRM. Coordinating marketing and sales communications on different platforms how to speed up your sales cycle.
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Spotlight

These days, there are a lot of companies buzzing about personalized marketing. In fact, a recent survey conducted by Ad Perceptions and Conversant highlighted that 73% of agency and brand-side marketers agree that personalization represents the future of digital. So it seems that everyone is jumping on the one-to-one train. But if you look at the definitions of personalization that are being touted by vendors for marketers, it’s evident there are as many interpretations of “personalized marketing” as there are companies who claim to deliver on it. Unfortunately, most companies fall short of creating genuine individual relationships with people; many companies only scratch the surface of what a comprehensive personalized program can really offer clients and consumers. In order to get personalization right for a brand, we need to first define what it needs to have. So, here’s a “no compromises” definition of personalized marketing – one that gets to the heart of what marketers really want.

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