The Key to Using Social Media to Drive Demand Generation Success

Struggling to prove the impact of social channels on lead generation and revenue? Even the best laid social media strategies are nothing more than random acts of marketing if they don’t impact key business goals. Join our webinar to learn: 1)How to leverage social sign-on as part of a contact management strategy.
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Top Demand Generation Trends to Unleash Your Marketing in 2019

Marketo

As 2019 progresses, marketers should still be thinking about how to optimize their strategies to ensure a strong performance every single quarter. Watch Gurdeep Dhillon, Head of Global Demand Generation at Marketo, an Adobe Company for his webinar, Top Demand Generation Trends to Unleash Your Marketing in 2019, as he shared his thoughts on three trends that anyone in Demand Generation should focus on in 2019 in order to deliver business impact and a stronger partnership between sales and marketing.
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Scaling ABM with AI: Three Real-Life Examples of ABM Success

Lattice Engines, Inc

Like most marketing teams, you are likely looking to scale your ABM efforts. Today, with increased buyer demands, disconnected data sources, and advances in AI - a unified customer data center is critical to running account-focused marketing programs at scale. Learn how Adobe, Informatica and Masergy used artificial intelligence to scale their account-based marketing efforts.
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Modernize Critical Workloads on Azure SQL Managed Instance

Azure SQL Managed Instance is the cloud destination for modernizing your SQL Server applications at scale, combining the best of SQL Server with all the benefits of a fully managed service. Recent investments in the service make it even more powerful and secure, enabling you to modernize your most demanding mission critical wor
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The Keys to Unleashing GTM Transformation in Life Sciences

Life sciences companies struggle with data-led sales management, but are familiar with the basic concepts since they’re commonly used in production. Begin your journey with People.ai’s 5-step plan: Automate data capture Establish the right KPIs to track Create leaderboards to visualize results & act Proactively tune your “sales production” engine Enterprise digital performance management
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