The Keys to Unleashing GTM Transformation in Life Sciences 2022

Take your ABM strategy to the next level. Make your account-based marketing strategy a people-based marketing strategy. Learn from our own Mike Brouwer, VP of Sales at FullContact, and Jonathan Herrick, CEO of Hatchbuck as they talk you through how to increase revenue for your business with deeper knowledge of your prospects. Learn how to drive personalized, relevant interactions to decision makers and your ideal customers.

Watch as we pull the covers off our most successful ABM campaign to date. This webinar is packed full of practical first-hand experiences you’ll see why the campaign was featured on Demand Gen Report’s homepage.

Every year more and more companies expand their MarTech stack. This includes driving revenue, customer relationship management, internal communication, and much more. In order to make a positive impact, technology needs to manage data, power personalized communications, and contribute to bottom-line growth. In this session, Act-On’s Jennifer Blanco joins forces with Goose Digital’s Jennifer Pugsley. Learn 3 Foolproof Ways to Scale with Marketing Automation to help rock your campaigns across the customer lifecycle.

For decades, sales reps have been targeting prospects at the account level. So, why has “account-based marketing” (ABM) only recently become the hottest trend in SaaS sales and marketing? ABM experts believe its a lack of alignment between teams. Hear experts from SiriusDecisions, Engagio, and InsideView as they share how to help your sales and marketing teams attack the right accounts, in the right way together