The Keys to Unleashing GTM Transformation in Life Sciences 2022

Beer production managers today are held to various key performance indicators (KPIs) to ensure process efficiency, product quality, safety, sustainability and OPEX But with today’s changing environment and beer production challenges, how can you effectively meet your goals? In our webinar, “How to Achieve KPIs for Beer Clarifica

For your account-based strategy to flourish, alignment between sales and marketing is nothing short of essential. To effectively engage with prospects at all stages of the sales cycle, sales and marketing teams need to create: Alignment on how leads are engaged with and qualified; An account funnel developed with both sales and marketing triggers in mind; and Agreement on account selection and revenue targets. Learn how sales and marketing teams can find alignment and effectively use sales and marketing tech to support their shared goals. You’ll leave with tried-and-tested tactics for account selection criteria, as well as ideas for account qualification and engagement rules that you can dazzle your counterparts on either team with.

The right word used at the right time can energize deals and differentiate you. But one wrong word, can be a deal killer. The most important tool salespeople have to engage buyers and standout in a noisy marketplace is word selection: words they use (and don’t use). Join Lee Salz, sales management strategist and bestselling author of Sales Differentiation and Sell Different! for a masterclass on word selection.

The convergence of Inbound Marketing, Demand Generation, and ABM have started to pick up. In 2023, these strategies will become mainstream. Is Your Marketing Function Ready? If you are planning to join the Inbound, Demand Gen, and ABM bandwagon, join our webinar to learn how to integrate these new-age tools to drive more conversions and revenue growth in 2023.