The Next Level of Sales Enablement: Sales Content Management

When it comes to creating content for ABM, an intentional approach is the only way to ensure a successful connection with your target. Want to know where to start or confirm you’re headed in the right direction? In less than half an hour, this webinar will get you focused on tailoring your content and touchpoints to your ABM contacts. You’ll learn how to get your ABM content plan started, including: 3 steps to operationalize ABM touchpoints.

Marketers face a multi-pronged attack with the end of third-party cookies, increased privacy regulations, emerging channels, and skyrocketing buyer expectations— making it harder to develop effective media strategies. As 43% of companies struggle with a lack of automation, 42% with a lack of data, and 41% with cross-channel performance measurement*, learn how leading B2B leaders are keeping media performance at par, according to a recent Forrester Consulting study commissioned by Sprinklr.

Account-Based Marketing (ABM) is all the rage for B2B marketers these days, but what does that actually mean in practice? We’ve organized an event on July 2018 around this theme, and as it was a success, we wanted to give you access to the content of the presentation through this webinar. In this webinar, you will explore step by step how to implement an ABM strategy within your company in order to find new high-quality prospects, re-target prospective accounts, and improve account engagement through coordinated email and ad nurture programs.

Pre-Covid businesses were all abuzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge - which drove revenue, growth and customer loyalty. In this webinar, CX expert Maria Svejdar outlines how to build a customer centric strategy for B2B, and guide us on the CX trends that we should be incorporating in 2023.