The Next Level of Sales Enablement: Sales Content Management

Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. Now that we know ABM is here and transforming marketing, what can marketers expect in the future?

Get expert tips on reducing marketing waste and increasing efficiency with guidance from top ABM experts Mani Iyer and Sean Zinmeister.

Prospecting activities often start with a simple call, but what happens when that call connects? If sellers can’t establish credibility, or if they hesitate – they can lose hard-won prospects in a nanosecond. If sales leaders lack the visibility needed to spot key signals and trends – they're likely not able to spot risk until it is too late. Too often, we’ve only learned from our mistakes – after the fact. It’s time to flip that script.

Your sales team is only as effective as the intelligence at its fingertips. Too many B2B tech sales organizations are leaving money on the table because they lack visibility into account and prospect behavior. Purchase intent data unlocks a world of possibilities for any seller looking to create bigger and better opportunities. By understanding a buyer's digital interactions, sales can craft more relevant outreach, improve targeting, and create deeper long-term connections. This webinar, featuring Forrester Principal Analyst Seth Marrs and TechTarget’s David Pitta, will break down the power of intent data and its potential impact on your entire sales process.