The Right KPIs for Account-Based Marketing: Add Scale and Precision to Your Strategy

Join our exclusive roundtable with top marketing leaders, hosted by leading B2B marketing publisher Demand Gen Report and moderated by LinkedIn and Madison Logic. Panelists will discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment.

Content is one of the most important elements of a Demand Gen strategy. Content that adds value not only promotes increased time on your corporate site but also builds trust between your buyer and your brand. Nowadays, there’s almost an unlimited amount of content. From blogs to webinars to white papers, buyers now have many options for where to go for their information. So how can you make your content stand out? How do you produce content that’s valuable and not just plentiful? How do you make content that drives demand?

Are you struggling to effectively use all of the enablement content at your disposal? Do you feel like you have a hodgepodge of resources and don’t know when and how to deploy them? In this masterclass, we discuss how the best sales reps employ enablement content to move deals forward and accelerate pipeline. We share real-life examples of how the fastest growing companies manage sales enablement assets, so you’ll come away with practical tips and techniques that you can put into action right away.

Looking at the Gartner Quadrants and the Forrester Wave, you'd think ABM is only about intent data and advertising. And if you're selling to salespeople and marketers, ads and intent data will absolutely work as sales tools. But what do you do when your target audience isn't likely to see your ads or leave traces of intent—because they're not online much... if at all? If you're selling to engineers within a massive organization, for example, there's a better than average chance—unless they've just changed jobs or they're on the hunt for a new one—you won't find them on LinkedIn. And they may have a fake name on Facebook or an IG account that's on lockdown. They may even entirely hide all their information online.