The Road to ABM

Companies can generate 208% more revenue from marketing efforts when sales and marketing teams are in sync. An Account Based Marketing (ABM) strategy allows you to identify and engage Tier 1 and high-value accounts with personalized content across all marketing channels. Identify, prioritize, and engage with the right account, and the right person, at the right time. In this webcast we covered: - How your organization can develop an ABM strategy - with a simple OR complex marketing technology stack - Methodology for implementing an ABM strategy in phases - find out which approach works best with your technology stack and integrations - Marketing and sales alignment strategies that work - how the most successful companies integrate and leverage the same data to drive ROI and create memorable customer experiences.