The State of B2B Marketing: A Panel Discussion Webinar

The customer journey is changing. It’s becoming less linear and a new type of customer is emerging – the B2B consumer. The B2B consumer is more likely to purchase digitally than traditional B2B buyers and, therefore, more likely to remain anonymous to your organization. A single source of truth for B2B data is needed to engage with today’s B2B consumer across the entire buyer journey. To win in today's competitive B2B world, sales and marketing must align to reduce time spent on non-selling activities and prioritize outreach to the right accounts and decision makers. Watch Nipul Chokshi, Vice President of Marketing at Lattice Engines, a Dun & Bradstreet company, and Steve Casey, Principal Analyst at Forrester, for this Tech-Talk webinar presentation on how account-based selling can accelerate demand.

In 2019, ABM is no longer optional its a core element of a B2B go-to-market plan for those organizations looking to drive efficiency, increase wins, accelerate deals and align sales and marketing.

The last few years have seen the business world adjust to remote-first with incredible rapidity, leaving many scrambling to adjust their methods of communication. While this has posed a significant hurdle for some, service divisions have been uniquely prepared for this change due to the prevalence of voice in their day-to-day op

As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.