80% of B2B customers will stop doing business with a vendor due to poor customer experience. It’s up to revenue teams to deliver exceptional experiences throughout the customer journey. From Marketing and Sales to Customer Success, revenue teams must differentiate their offerings from competitors’ by personalizing experiences to attract leads, convert prospects, and retain/grow customers.
Motivated by these trends, revenue leaders are investigating innovative ways to meet customer expectations and boost ROI. In fact, 43% of digital leaders think AI will be “transformative” for their businesses.
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MarketingProfs
Effective demand gen begins with well-informed planning, then produces killer experiences, and ends with clear reporting. Want to do all that? Access our first Online Forum of 2019 available on-demand through June 15 where you'll get the scoop on LinkedIn ads, multi-channel experiences, and rock-solid data. Sponsored by Uberflip.
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DiscoverOrg
ABM requires monitoring, evaluating, and reprioritizing throughout the program lifecycle. Watch Nina Wooten, Director of Outbound Demand Generation at DiscoverOrg, and Carlyn Manly, Head of Marketing at Folloze, as they walk through a 3-step process to evaluating the health of your account-based efforts.
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Project36
In its essence an ABM strategy involves identifying high-value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs. It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.
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