Things You Didn't Know ZoomInfo Can Do!

Technology and service providers (TSPs) have rapidly adopted account-based marketing (ABM) programs over the past few years. When done right, ABM programs can provide significant lift across a range of marketing and sales metrics, including pipeline contribution, larger deal sizes and higher win rates. But ABM programs are far more complicated than traditional demand generation and prospecting efforts. In this complimentary webinar, we reveal the secrets to getting significant lift from ABM programs, sharing primary research, best practices and examples of successful ABM programs.

Over the last few years, leading field service software application ServiceMax has gone through a number of go-to-market changes, which has resulted in some major pivots in fundamental strategies. After setting the proper foundation to move towards an account-based approach, ServiceMax is now executing global campaigns at scale, complete with a phenomenal partnership between the sales and marketing teams. Hear from Shannon Jackson, Director of Demand Generation, about how the ServiceMax team’s shift began at a high-level: first determining how to leverage account insights to prioritize their resources, to then developing a cross-functional approach that aligns sales and marketing as one revenue engine.

Being a B2B marketer can be like being an overworked chef. Leadership is hungry and expecting results fast. Revenue growth is on the menu and a starving sales team wants to court their key accounts, what can you prepare to feed demand — and fast? Fortunately, experts from the ABM Leadership Alliance have prepared a cookbook of recipes to satisfy even the most demanding revenue appetites. With a variety of courses chosen by channel, you’ll be inspired to fill up your funnel. Watch now for a masterclass where B2B experts will show you: How to craft content that will have buyers coming for seconds. The jus that will zhuzh up your customer journeys. Entrées for engagement and the courses that close. The mise en place for measurement success.

Saving time and keeping costs down for your IT team is key if you’re expanding a network to support new initiatives, navigating through growing security challenges, or planning a refresh of older technology. Join Roderick Dixon, Aruba’s Solutions Marketing Manager to learn how Aruba delivers: the latest SMB networking technology