Top 5 Tips for Driving Lead Gen via Email Marketing

As B2B Marketers, we are more and more reliant on data to help shape our customer journeys. Activating site and contact-based intent data present an unrivaled opportunity to deliver 1:1 relevance at scale. The ability to predict buyer behavior allows marketing and sales teams to customize and adapt top-of-funnel programs, improve lead scoring/nurturing, prioritize outreach, and provide account intelligence to sales teams.

In this webinar - Suzy CEO and Founder Matt Britton and Piers Fawkes, founder, and editor-in-chief of PSFK, will dive into how the modern workplace may be reimagined in the years to come. Using the latest research from Suzy’s real-time platform, we’ll explore how consumers are reacting and adapting to a disrupted work environment, emerging trends in remote work, and how I.T. decision-makers, the unemployed, and workers across different generations are shifting their perceptions of what work is.

Learn how to build efficient ABM and SEO campaigns that drive engagement with high-intent buyers, build clean retargeting audiences, and optimize conversion. Join this conversation with Jon Miller, CMO of Demandbase, Nate Dame, CEO & Founder of Profound Strategy, and MK Getler-Porizkova, CMO of Loop & Tie. Moderated by Jena Andres, Head of Community & Partnerships at Welcome.

A recent study states - ABM strategy is among the top 3 (64% of B2B Tech Marketers) planned adoption trends for 2019 in B2B Tech Marketing. Top ABM outcomes: Increased Average Contract Value, Increased Sales Velocity, and Higher Close Percentage, Silo buster: Tight-fit Marketing and Sales alignment, Deliver a better customer experience, it’s about them, not you, Optimum use of Marketing Resources, Faster ROI, higher quality leads.