Top 5 Video Trends That Will Boost Your Demand Gen Results In 2016

It’s no secret - video is hot right now and it continues to heat up. In fact, in a recent Demand Metric report, 95% of marketers surveyed stated that video is still growing in importance as a type of marketing and sales content. In addition, 74% stated that video converts leads better than any other content type. With 2016 planning in full swing, this webinar will equip you with the knowledge you need to incorporate video into your 2016 demand gen strategy. Join Joe Gelata, Head of Global Demand Generation & Revenue Operations at Vidyard, as he discusses the top 5 trends in video marketing and how they can help you increase the performance of your existing demand programs.
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Spotlight

"Account-Based Marketing has gotten a lot of media attention lately, and 2016 is the year we’ll start to see a lot more B2B marketers executing on this critical trend. But before you can execute a full scale ABM program, you’ll need a plan to identify, market and measure your target account list – the companies with the most potential to your business. In the infographic below, we outline three easy steps to building an Account-Based Marketing strategy."


OTHER ON-DEMAND WEBINARS

How to Use Data to Drive Account Based Everything Success

ENGAGIO

Without good data, your account-based marketing strategy is over before it even begins. Accurate and relevant data sets are a necessity when selecting key accounts and creating campaigns to target them. That's why Datanyze VP of Sales, Daniel Barber, teamed up with Engagio CEO & Co-founder, Jon Miller, to discuss the data points needed to create a solid Account Based Everything strategy, and how to use that information to close more deals.
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The Art of Targeting

BrightTALK

In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their insights for driving marketing and sales alignment. Episode 2 focuses on the next step in the alignment formula. Once shared goals and metrics are established, it's time to talk about targeting. Who are your core buyers? And, more importantly, do marketing and sales agree? This session will focus on how to identify your target buyers and build consistent processes across marketing and sales to drive leads and win new customers.
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ABM Essentials

Marketo

If earning targeted new business and retaining higher numbers is your game, then play to win with account-based marketing (ABM). watch Marketo experts discuss the Essentials of Account-Based Marketing and walk you through the strategy that scores by focusing on high-yield accounts.
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DIGITAL TRANSFORMATION IN B2B MARKETING

teamlewis

The B2B marketing industry is saturated with the latest buzz words and trends. ‘Digital Transformation’ is one of the biggest! There are approximately 4,000 marketing technology vendors out there with a target audience that evolves on a daily basis. With this in mind, how can B2B brands and marketers bring about transformative success?
Watch Now

Spotlight

"Account-Based Marketing has gotten a lot of media attention lately, and 2016 is the year we’ll start to see a lot more B2B marketers executing on this critical trend. But before you can execute a full scale ABM program, you’ll need a plan to identify, market and measure your target account list – the companies with the most potential to your business. In the infographic below, we outline three easy steps to building an Account-Based Marketing strategy."

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