As B2B marketers, a downward trending line on an advertising performance graph can signal that the proverbial sky is falling. No one loves how that feels. We get it. We are B2B marketers, too.
We recently hosted a standing-room-only webinar designed to help you do big things with your ad campaigns in 2023 and beyond. Our very own Digital Media guru, Riley Gilstrap, walked marketers through 2023 trend lines, best practices for ad design and targeting, ways to gauge budget efficiency, and how to watch your campaigns soar.
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Stefanie Neer started at Drift to lead all things ABM back in May. While it’s only been a couple of months for a seasoned ABM leader like Stefanie, it’s been plenty of time to dream up a polished ABM roadmap for the second half of the year. Plus, by working closely with Ottavio Dattolo and Drift’s Demand Gen team, she’s found a way to execute ABM campaigns effectively, cross-functionally and at scale.
Now the two are ready to share everything they’ve learned over the past couple of months working together with you!
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Demandbase
In this webinar, you will hear from TOPO’s Chief Analyst, Craig Rosenberg, on a framework for ABM and how to make it work for your organization. You will learn tactics and insights to use within your own company.
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Vyond
Content is fundamental at every stage of your customer's journey. It's not just a critical tool for engagement—it also builds and nurtures your audience's trust.
When you identify your customer's engagement and decision-making behaviors, you'll formulate the best strategy for engaging with real people—a strategy that echoes their specific wants and needs.
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