Trends in Account Based Marketing 2019

Join us to learn how real-time personalized website experiences increase conversions and grow customer relationships, even in a turbulent economy. You’ll hear from Trailblazers at retailer Wild Birds Unlimited who will pull back the curtain on their personalization strategy, offering insights and use cases from their franchise model that are driving results.

As B2B Marketers, we are more and more reliant on data to help shape our customer journeys. Activating site and contact-based intent data present an unrivaled opportunity to deliver 1:1 relevance at scale. The ability to predict buyer behavior allows marketing and sales teams to customize and adapt top-of-funnel programs, improve lead scoring/nurturing, prioritize outreach, and provide account intelligence to sales teams.

Every year more and more companies expand their MarTech stack. This includes driving revenue, customer relationship management, internal communication, and much more. In order to make a positive impact, technology needs to manage data, power personalized communications, and contribute to bottom-line growth. In this session, Act-On’s Jennifer Blanco joins forces with Goose Digital’s Jennifer Pugsley. Learn 3 Foolproof Ways to Scale with Marketing Automation to help rock your campaigns across the customer lifecycle.

Introducing our brand new series of Facebook Advertising Training webinars to help educate and motivate you to make the most from Facebook Advertising. Each training session is structured to teach you a unique skill that is critical to a successful Facebook Advertising Strategy.