Tous les contrats ne sont pas statiques et gravés dans le marbre. Certains sont évolutifs et doivent être gérés activement tout au long de leur vie pour attester qu’ils respectent et réalisent leurs objectifs initiaux. Aussi, et d’après une étude de Gartner, 90% des multinationales et 50% des PME disposeront d’une solution de ge
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In this presentation from Engagio and ServiceMax, you'll learn how ServiceMax:
- Evolved their target account strategy
- Effectively works with sales
- Implemented a successful field marketing model
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Whether you’re brand new just looking to get started or a seasoned pro who wants to audit your existing strategy, this webinar will show you the right questions to ask yourself (and how to answer them). It will cover:
All components that impact advertising engagement and conversion, outside of just an ad design.
How to evaluate your current digital advertising experiences and how to adjust them if needed.
Analysis and use cases from our own digital marketing managers who work with Terminus customers everyday on cohesive advertising experiences.
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Account-based marketing (ABM) has changed the way B2B marketers target prospects with personalized content through digital ads and social media. To take advantage of these advancements you’ll need to make sure your tools are aligned with your ABM strategy.
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