You know your product/service is right for your audience. But your prospects always have a reason for not engaging:
They're not in the market
They don't know who you are
They already have a vendor...
So how do you break down the barriers they put up and prove your product is right for them?
Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She'll show you what to write—and say—to lower customer defenses and obliterate objections (it's science!) so your messages are heard and you can close the deal.
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Terminus
For some years now, account-based marketing has held a prominent place in the marketing strategy scene. As ABM programs mature, organizations are refining their goals and strategies for long-term success—and facing new challenges.Based on our new research into elements shared by the most consistently successful ABM programs, this webinar explores how ABM changed in 2018, and what these findings mean for how ABM will mature throughout 2019.
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PPG Industries
An additional operational and growth investment review of the U.S. and Canada architectural coatings business was completed by globally-recognized independent consulting firm. Comprehensive internal operational assessment identifies further opportunities to improve profitability of the overall business portfolio, including approximately $125 million of additional run-rate savings. Board of Directors concludes, with the assistance of full reviews by two separate, independent financial advisors, that PPG’s current business portfolio presents the best opportunity to maximize long-term shareholder value.
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Don’t just generate insights. Generate inspiration. Automating data enables easier, faster, better self-service insights better insights, giving your company power to innovate and be creative. Discover the endless possibilities in our webinar.
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