The last few years have seen a dramatic increase in the awareness of account-based marketing. Wanting to know how this is impacting B2B marketers, Demandbase recently teamed up with Demand Metric to conduct a research study on account-based marketing adoption and usage among B2B marketing companies. This webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy. Adoption rates for ABM within B2B organisations. Which types of companies are adopting ABM. How ABM impacts your business. Key steps in how to adopt and get started with an ABM strategy.
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If you recognize some of these challenges, download the Deck 7 Webinar & Virtual Events overview to see how we make it easy for busy


4 Must-Have Marketing Strategies for Fast-Growth Companies


In today's ever-changing digital marketing landscape, it can be hard to keep up with all of the new channels and strategies to test. Fast-growth companies are juggling dozens of campaigns, focused on both driving brand awareness and acquiring net new leads. Plus, they are tasked with proving the value of all of these efforts — often with limited resources and small (but mighty!) marketing teams. Join Russ Glass, Head of Products for LinkedIn Marketing Solutions, alongside Kyle Porter, CEO and Founder of SalesLoft, and your host, Mathew Sweezey, author of Marketing Automation for Dummies, as we explore how to jumpstart your 2015 efforts with four hot new marketing strategies. - Creating an account-based marketing campaign - Using new technology to help increase your sales close rates - Taking a look at new reporting models to show marketing value - Using agile content creation.
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Nurture Marketing: Back to Basics


Creating a nurture campaign is never easy, no matter the subject. However, the benefits to your sales pipeline far outweigh the work to get them up and running. By allowing prospects to customize their path through the buyer journey, nurtures enhance your sales processes and reduce the chance of leads disappearing along the way. Covered in the webinar: 1. How nurture campaigns will grow your pipeline. 2. How to create lists for your nurtures. 3. How to track your nurture campaigns to revenue.
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Does GDPR mean the end of your B2B marketing?

Azalead Software

The General Data Protection Regulation (GDPR) is a hot topic now as the strict regulation will be strengthening and unifying data protection for all individuals within the European Union, including the export of personal data outside the EU. New, much higher penalties for infractions are dissuasive. This will have a huge effect on the way global manufacturers collect, share and store the data of EU citizens for their B2B marketing programs.
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Niche Marketing Plans for Insurance Agencies & Wholesale Brokers


This webinar will help insurance brokers and agencies learn how to create and implement a niche insurance marketing strategy to generate in-profile leads. Join us for this brief, complimentary insurance marketing webinar and learn how to create and implement a niche marketing strategy that will generate in-profile leads. Insurance agencies and wholesale brokers have successfully used these techniques to build brand recognition and a consistent flow of prospects in targeted niche markets. Topics in this on-demand webinar include. StartUpSelling, Inc, CEO, Alan Blume commented, “With over a decade of insurance web marketing expertise.
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