TWENTY REASONS WHY B2B LOVES ACCOUNT-BASED MARKETING

Demandbase

The last few years have seen a dramatic increase in the awareness of account-based marketing. Wanting to know how this is impacting B2B marketers, Demandbase recently teamed up with Demand Metric to conduct a research study on account-based marketing adoption and usage among B2B marketing companies. This webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy. Adoption rates for ABM within B2B organisations. Which types of companies are adopting ABM. How ABM impacts your business. Key steps in how to adopt and get started with an ABM strategy.
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When marketing any product or service we need to start by defining our target…


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