Two-Part Webinar Series: ABM For and With Your Channel Partners

There’s no doubt that ABM (account-based marketing) is HOT, with 90% of B2B marketers considering it either “important” or “very important” to their strategies, and over 70% plan to increase their ABM budgets over the next 12 months. The trouble is, most of these marketing professionals are thinking about one side of their business — the direct side — and are missing out on the enormous opportunity to mash up ABM strategies with indirect sales and marketing efforts (aka, your partner program).