Using Animation to Create Content Throughout the Sales Funnel

Artificial intelligence and machine learning are revolutionizing the way we market to our customers, and no strategy is more perfectly positioned for it than account-based marketing. B2B marketers know that ABM can yield significantly higher conversion rates than traditional marketing, and can deliver a much more deeply personalized customer experience. With AI powering their ABM strategy, B2B marketers can get insights into their prospects’ levels of engagement and the success of their campaigns.

Organizations are using account-based marketing (ABM) strategies to foster collaboration with sales in order to grow new business and spur demand from existing customers. To scale their efforts, B2B marketers invest in ABM platforms to engage audiences via display advertising and retargeting, content syndication, personalization capabilities, using a mix of native capabilities and integrations for activating audiences to other systems. This complimentary webinar breaks down the findings of the latest magic quadrant for ABM platforms and our analysis of market trends, vendor capabilities and recent innovations.

Customer experience (CX) programs often struggle or fail because they are launched with the wrong goals, metrics or direction. Simply put, if you do not align your CX initiatives to customer-centric results, then you cannot be surprised if your CX program fails to deliver key benefits, such as improved retention, greater organic sales growth, higher margin, improved word of mouth, or more customer referrals. This invitation-only, complimentary virtual briefing explores what you need to create a strong, sustainable CX program that fosters a customer-centric culture and delivers business results. You will discover how to make CX matter more to leaders by demonstrating the business opportunity for improved customer satisfaction, loyalty and advocacy.

The secret to successful ABM isn’t so secret: start with quality data, add the right orchestration tools and finish off with sales and marketing alignment. Of course, knowing what it takes is one thing, putting it all together is another. In this session, ABM veterans and tech pioneers from Radius, Bluewolf and Salesforce will share what it takes to move from theory to successful practice, including an insider’s tour of Einstein ABM Blueprint.