Using Natural Market Segmentation to Develop Compelling Marketing and Recruiting Strategies

Eduventures

High school students engaged in the college search process imagine their futures as they decide which colleges to apply to and attend. The Eduventures Prospective Student Survey has identified six different prospective undergraduate student segments beyond simple subgroup segmentation. Attend our upcoming webinar to view survey results and gain insight into.Details around the six different segments undergraduate prospective students. Decision criteria that undergraduate students find valuable when choosing a college. How you can use this information to develop marketing and recruiting plans that reach the hearts and minds of students.
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Spotlight

Shopping has never been more dynamic, creating new challenges for brands and retailers. From ratings and reviews to questions and answers to recommendations from friends, family, and even influencers on social media, today’s consumer has never been more empowered — and has never had access to such a wealth of content at all stag


OTHER ON-DEMAND WEBINARS

Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing

Marketo

Inbound marketing increases your bottom line by engaging prospects without the cost and intrusion of traditional outbound techniques. This presentation will show you what inbound marketing is and how to incorporate it into your marketing mix.You will learn:How to effectively combine inbound, outbound and content marketing on a small budget Where inbound marketing can go wrong – and how to avoid it Ways to dramatically improve the results of your programs When inbound won’t work for your business Specific campaign examples of top performing inbound marketing campaigns from Marketo and Acquisio Hear from inbound experts, Maria Pergolino, Sr. Director of Marketing at Marketo, and Alex Pelletier, Director of Marketing at Acquisio, to discover how to be the maestro of marketing by mastering inbound!
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ACCOUNT-BASED MARKETING ON AUTO-PILOT

Metadata.io

Account-based marketing (ABM) is rapidly changing the way marketing and sales departments communicate, personalize content, and target ads. Are your tools aligned with your ABM strategy in order to take best advantage? We teamed-up with OutboundWorks Co-founder and CRO Ben Sardella for a webinar exploring the latest successes and most innovative tools for Account-Based Marketing and Sales. Getting to deep insights and laser-targeted programs may seem exhausting considering the amount of data that we can collect today. Luckily, machine learning can vastly reduce the time and effort required to test, extract knowledge, grow and improve your pipeline.
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Two-Part Webinar Series: ABM For and With Your Channel Partners

allbound

There’s no doubt that ABM (account-based marketing) is HOT, with 90% of B2B marketers considering it either “important” or “very important” to their strategies, and over 70% plan to increase their ABM budgets over the next 12 months. The trouble is, most of these marketing professionals are thinking about one side of their business — the direct side — and are missing out on the enormous opportunity to mash up ABM strategies with indirect sales and marketing efforts (aka, your partner program).
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Learn How To Nurture Audiences Across Digital Channels

ListenLoop

Act-On And ListenLoop Team Up To Deliver This Webinar On Nurturing Audiences Across Email, Phone, And Display Advertising To Implement Your Account-Based Marketing Strategy.Lead nurturing is a proven method for keeping your brand front-and-center with potential buyers and allows you to build trust over time. The result? Nurturing can help you achieve more sales and fewer lost opportunities.
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Spotlight

Shopping has never been more dynamic, creating new challenges for brands and retailers. From ratings and reviews to questions and answers to recommendations from friends, family, and even influencers on social media, today’s consumer has never been more empowered — and has never had access to such a wealth of content at all stag

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