Using Personalization in ABM to Boost Campaign Engagement, featuring SiriusDecisions

July 29, 2021 | 3:10PM

Prospect inboxes are crammed with sales messages claiming to offer the next big thing. Increasing touch volume has been the go-to strategy for marketing and sales teams to increase engagement. It’s a vicious cycle of more volume and less connections. So how do you make sure your message is breaking through the noise and attracting your audience’s attention? To successfully build a relationship with a prospect, Marketers need to be smarter than ever by creating 1:1 journeys that use scalable, data-driven strategies and technologies. Teaming up with sales is only the beginning to successful ABM – these campaigns need to be agile, scalable, and executed effectively to maximize impact.
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Spotlight

According to the team at Ultimate Media, radio is an immediate medium with high engagement levels, with immediacy and engagement being two critical factors for any lead generation programme. Yet, radio has consistently failed to deliver quantifiable lead generation on a cost per acquisition basis. T


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