Kapost
Webinar Highlights: The role of content creators and strategists in ABM, Which metrics you need to track, How to fit ABM into your existing content strategy. Content: A Crucial Part of Account-Based Marketing. The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Will shifting priorities change the demands placed on your content creators? How will it shift your strategic planning.
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Organik Digital
Introducing our brand new series of Facebook Advertising Training webinars to help educate and motivate you to make the most from Facebook Advertising. Each training session is structured to teach you a unique skill that is critical to a successful Facebook Advertising Strategy.
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2023 will be a year of reckoning for customer experience (CX) programs as companies struggle to focus on customers while navigating a turbulent economy. The character and work of CX teams will transform as the nature of CX competition and the CX tech market change around them.
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Integrate
Over the past couple of years, B2B marketers have adopted account-based marketing programs in droves. In fact, 85% of the marketers surveyed by ITSMA and the ABM Leadership Alliance have had their ABM efforts in place for less than two years. While the ABM approach of establishing a highly targeted set of accounts has been around for decades, new technology, like programmatic ABM display advertising has made discovering, reaching and nurturing account-based prospects much more achievable.
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