Using Transparency and Tech to Build Better B2B Relationships

The use of intent data has made huge strides, transcending “trend status” to become a fundamental resource for today’s B2B marketers. But while more than half of all marketing professionals leverage insights from first- and third-party intent data, they often overlook the benefits of second-party data and what it brings to the table. Until now! Watch as Charlie Tarzian, VP of Intent Products at DemandScience, and Allyson Havener, VP of Marketing at TrustRadius, break down the concept of second-party intent data: what it is, how it’s sourced, and the value it drives for your B2B lead generation strategy.

Your sales team is only as effective as the intelligence at its fingertips. Too many B2B tech sales organizations are leaving money on the table because they lack visibility into account and prospect behavior. Purchase intent data unlocks a world of possibilities for any seller looking to create bigger and better opportunities. By understanding a buyer's digital interactions, sales can craft more relevant outreach, improve targeting, and create deeper long-term connections. This webinar, featuring Forrester Principal Analyst Seth Marrs and TechTarget’s David Pitta, will break down the power of intent data and its potential impact on your entire sales process.

Sangram’s name is definitely one we’ve thrown around on the show before. He’s the Chief Evangelist and Co-Founder of the account-based marketing platform Terminus. He’s also host of the daily FlipMyFunnel podcast.

The secret to successful ABM isn’t so secret: start with quality data, add the right orchestration tools and finish off with sales and marketing alignment. Of course, knowing what it takes is one thing, putting it all together is another. In this session, ABM veterans and tech pioneers from Radius, Bluewolf and Salesforce will share what it takes to move from theory to successful practice, including an insider’s tour of Einstein ABM Blueprint.