Webinar: ABM for Demand Gen Leaders

This webinar features an expert panel discussion on ABM best practices from industry experts as well as an extensive Q&A-style forum to answer your most pressing questions on how best-in-class marketers are driving results from ABM.

Modern Sales Content Management, or SCM, platforms have become table stakes in the world of Sales Enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that, however, they are not the same.

As the convergence for demand and ABM continues across the B2B marketing landscape, connecting the dots between multiple channels is imperative. Addressing complex buying committees across these channels through personalized content leads to more engagement and a better overall experience for buyers. In this webinar, guest speaker Robert Peterson, VP & Principal Analyst, Forrester, shares the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. Throughout the research findings presentation, Vin Turk, COO and Co-Founder, Madison Logic, and Rachel Teare, Senior Director, Global Marketing Readiness & Enablement, Citrix Systems, discusses the research and shares their own ABM successes and challenges.

A successful account-based marketing program begins with finding & prioritizing the right Target Accounts for your use case. For Manufacturers, that critical piece may be particularly challenging. Join account-based data provider, Ocean.io, and global ABM platform, Jabmo, as they team up to explore how Manufacturers can best navigate the Target Account selection process.