Webinar Hit Your Revenue Goals in 2019 with Account Based Marketing

Marketers are reinventing the way they work. Budget stewardship plus time efficiency will be key in 2023. Working under tighter constraints marketers need to be laser-focused, and be aware of the top myths about marketing attribution and metrics. Join an invigorating conversation with Julia Hartwig, VP of Marketing at Capchase, as she breaks down the top 3 myths of marketing attribution & metrics to focus on so that we can have the strongest marketing strategy possible.

This webinar reviews the landscape of strategic account mapping and alignment technologies that help organizations’ account planning and execution efforts by revealing complex relationships, identifying white space, supporting opportunity planning efforts, and enabling collaboration that makes it easier to identify, win, retain, and grow business with key accounts.

The EU's new General Data Privacy Regulation (GDPR) has created waves of uncertainty among B2B marketers working to understand its implications for marketing – and sales – outreach. And, GDPR is just the tip of the iceberg; data privacy regulations continue to expand and evolve worldwide. If you aren't affected by GDPR, you'll probably still need to make some changes.

Watch our exclusive roundtable with top marketing leaders from Cisco and Oracle and co-moderated by LinkedIn and Madison Logic. In this webinar, panelists discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment. Hear from an all-star panel of marketing leaders responsible for digital transformation in their organizations: Rose Spicer | Head of Global Retail Marketing | Oracle Ian Michiels | Sr. Director, Global Field & Partner Marketing, Marketing Strategy & Planning | Cisco Catherine Higgins | Senior Marketing Manager, Sales Solutions | LinkedIn Vin Turk | COO & Co-Founder | Madison Logic