A customer-first approach helps brands to create a loyal customer base by making them feel belonged. Over 70% CX leaders struggle to provide this experiences to enhance customer loyalty.
Brands that lead in CX have 7x more customers who purchase from them. In this fast-moving competitive world, customers do not buy just products, they buy experiences and their loyalty is a by-product of the experience the brand delivers.
Understanding customers’ demands in this new phase of digital era is crucial for the success of brands. If your brand doesn’t do it right, your competitors might!
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Salesintel
In this recap of the webinar presented yesterday by SalesIntel’s CEO, Manoj Ramnani and Mintigo’s Vice President of Marketing, Nida Chughtai, you’ll learn the following:
- Historical challenges of expanding into a new market
- Techniques to identify new accounts more likely to convert
- Using intent data to get a better understanding of your expanded audience’s needs
- Identifying the right people in the buying group to immediately engage
- How to surface the correct buyer in marketing automation and CRM
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B2B Marketing
Account based marketing has come a long way in the last 12 months.As we head into 2019, ABM is increasingly defining the conversation about sales and marketing success in many B2B organisations.Yet, despite the hype and expectation, success with ABM can be difficult to achieve – too many marketers still either fail to pilot successfully or see their programmes fall at the first hurdle.
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You don’t turn off your CRM. So, why would you turn off your account-based marketing program? This recorded webinar walks through the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of the people at the companies you want to do business with. The webinar helps marketers focus their efforts and media investments on generating leads and opportunities their sales team will love.
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