B2B Marketers continue to look for ways of improving their audience and ABM marketing tactics. Reaching the right people at target accounts or understanding who’s engaging with your products starts with a solid foundation of privacy-safe data in addition to an agile process to diagnose for opportunities. Learn how to find hidden account signals and recognize your buying committee.
Watch Now
About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special days to promote. 2. Secrets to Creating Mo
Watch Now
The service agent experience is evolving. To efficiently solve customer issues, deepen relationships, and open new revenue opportunities, agents require a solution that harnesses the power of AI, enables automation, and allows agents to seamlessly engage customers on their channel of choice. With Dynamics 365 Customer Service, s
Watch Now
Dun & Bradstreet, Inc
The customer journey is changing. It’s becoming less linear and a new type of customer is emerging – the B2B consumer. The B2B consumer is more likely to purchase digitally than traditional B2B buyers and, therefore, more likely to remain anonymous to your organization. A single source of truth for B2B data is needed to engage with today’s B2B consumer across the entire buyer journey. To win in today's competitive B2B world, sales and marketing must align to reduce time spent on non-selling activities and prioritize outreach to the right accounts and decision makers. Watch Nipul Chokshi, Vice President of Marketing at Lattice Engines, a Dun & Bradstreet company, and Steve Casey, Principal Analyst at Forrester, for this Tech-Talk webinar presentation on how account-based selling can accelerate demand.
Watch Now