What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase

Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.

Account-Based Marketing (ABM) has taken the B2B world by storm. Marketers are building out programs and ABM ROI is higher often double or more than any other type of marketing. But most of us are still just getting started and figuring out the ABM tech stack is no simple task. How do I build the right foundation? Manage the data? Create compelling experiences? Tap into the power of AI? Orchestrate marketing and sales collaboration? Dig into what’s working and what’s next for ABM tech with a dynamic panel of experts on ABM strategy, execution, and integration. We’ll share the latest benchmark data on ABM tools and tech, practical lessons learned from years in the ABM trenches, and strategic guidelines to optimize investments and accelerate ABM impact.

ABM is becoming table stakes. It’s quickly turning into the new modern marketing standard for brands who want to focus on growing more revenue, and create a seamless experience for accounts across the complex buyer journey. But, it’s still perceived as challenging, overwhelming and time consuming. Additionally, the most popular challenge still remains:“How do we get started!?”More specifically, what should our ABM strategy be with Sales? Watch our webinar where two of our fearless Marketo Marketers will share three ABM strategies that will help Sales and Marketing kick-start their ABM for the first time.

70% of a buyer’s journey is complete before they even reach out to sales. What’s more – only 5% of a customer’s time is spent with a sales rep during their buying journey. So how do you understand your buyer and make the most out of every interaction? By using Drift and 6sense together, of course. With Drift and 6Sense, you can gain insight into your buyer’s journey and deliver a personalized solution sure to speak directly to their needs. Join us for a tactical workshop on November 16th, to learn how you can harness both Drift and 6Sense together to grow revenue. During this workshop, we’ll show you how to set up the integration and some plays you can put into action to get the most out of every interaction.