When “Just Right” Just Works: The Goldilocks Effect Of ABM

For some years now, account-based marketing has held a prominent place in the marketing strategy scene. As ABM programs mature, organizations are refining their goals and strategies for long-term success and facing new challenges.

Join Uberflip, BrightFunnel, and Terminus for a live webinar to learn how you can scale your ABM campaigns without creating tons of brand new content assets. Plus we'll share examples of real B2B campaigns that are actually working to get the attention of target accounts.

Sales leaders have great influence on the success of their organisations. To be an effective leader requires certain attitudes and skills, different from the ones that drive success as individual contributors. ZoomInfo’s successful culture of growth depends on investing real time and resources into developing sales leaders. In this webinar, Ryan Oosterveld (Head of New Business, EMEA) and Phil Nagel (Sales Manager and Lead, Canada) will discuss data-driven ways they adopt to improve the performance of sales teams, and how they channel that success into coaching sales reps to make the career leap into sales management.

Do you feel like you have good visibility into the current status of your target accounts? Can you easily pinpoint which accounts and contacts sales should call next or which target accounts are not engaged and need to be added to a marketing campaign? Join this webinar to learn how to build a 360-degree view of your target accounts that includes firmographic, intent, and engagement insights. You will learn how to: Prioritize & tag the right accounts based on firmographic, intent, and engagement data.