When “Just Right” Just Works: The Goldilocks Effect Of ABM

For your account-based strategy to flourish, alignment between sales and marketing is nothing short of essential. To effectively engage with prospects at all stages of the sales cycle, sales and marketing teams need to create: Alignment on how leads are engaged with and qualified; An account funnel developed with both sales and marketing triggers in mind; and Agreement on account selection and revenue targets. Learn how sales and marketing teams can find alignment and effectively use sales and marketing tech to support their shared goals. You’ll leave with tried-and-tested tactics for account selection criteria, as well as ideas for account qualification and engagement rules that you can dazzle your counterparts on either team with.

Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up.

In this recap of the webinar presented yesterday by SalesIntel’s CEO, Manoj Ramnani and Mintigo’s Vice President of Marketing, Nida Chughtai, you’ll learn the following: - Historical challenges of expanding into a new market - Techniques to identify new accounts more likely to convert - Using intent data to get a better understanding of your expanded audience’s needs - Identifying the right people in the buying group to immediately engage - How to surface the correct buyer in marketing automation and CRM

The benefits of account-based marketing (ABM) within your demand-generation strategy are considerable by getting as many engaged, qualified accounts as possible, your conversion rate will increase and you'll find that marketing and sales are (gasp!) more aligned.