Why ABM is a Must During a Down Economy

Looking at the Gartner Quadrants and the Forrester Wave, you'd think ABM is only about intent data and advertising. And if you're selling to salespeople and marketers, ads and intent data will absolutely work as sales tools. But what do you do when your target audience isn't likely to see your ads or leave traces of intent—because they're not online much... if at all? If you're selling to engineers within a massive organization, for example, there's a better than average chance—unless they've just changed jobs or they're on the hunt for a new one—you won't find them on LinkedIn. And they may have a fake name on Facebook or an IG account that's on lockdown. They may even entirely hide all their information online.

Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently. To learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Sr. Directors of Demand Gen and SDRs in a lively discussion exploring the five pillars of marketing and

In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and con

A successful account-based marketing program begins with finding & prioritizing the right Target Accounts for your use case. For Manufacturers, that critical piece may be particularly challenging. Join account-based data provider, Ocean.io, and global ABM platform, Jabmo, as they team up to explore how Manufacturers can best navigate the Target Account selection process.