Why ABM is a Must During a Down Economy

72% of B2B buyers say they prefer a rep-free purchase experience, indicating they are embracing online research and digital commerce buying, according to Gartner research. However, B2B buyers struggle to make high-quality purchases due to factors such as environmental uncertainty, organizational change, fractured group buying dynamics, and exposure to conflicting information. B2B marketing leaders should join this panel of Gartner experts to learn how to partner with sales to integrate digital and human engagement. We’ll also share actions you need to take to help key B2B buyer personas conduct the type of learning necessary to confidently reach buying decisions.

Nearly all decision-makers (96%) say they feel overwhelmed by the sheer number of people trying to get their attention at any given moment. If you're one of the many marketers trying to get in front of those decision-makers, you won't want to miss this valuable webinar. Karen Steele, chief marketing advisor at Sendoso, will explain how to captivate your buyers with a relevant, personalized, and memorable experience so you can drive meaningful results and ROI in 2023.

We hear a lot about creating personalized experiences for buyers from a marketing perspective, but we often forget about how important it is for sales, too. Account-based selling is all about putting more energy into the accounts that give your company more revenue. Because who doesn’t want that? On May 19, we’re joining forces with 6sense to give you the simplified account-based framework your sales team needs.

Join Metadata CEO Gil Allouche and LeadSift CEO Tukan Das in this on-demand webinar as they show how to leverage behavioral intent data and automatic account-based advertising to generate pipeline and revenues for your target accounts.