Why Account Planning Matters: The Future of Account-Based Selling

The Future of Account-Based Selling
Today salespeople face a challenging reality – B2B buyers are increasingly adopting a digital self-service approach. Data sourced from Forrester B2B Buying Studies and online surveys conducted by Forrester have detected that 67% of buyers prefer not to interact with a sales rep and 61% prefer to gather information on their own. Yes, customers continue to shift to online channels for their transactional purchases. But the fact is that when making critical purchasing decisions, B2B buyers still rely on human relationships with sellers.

In this on-demand webinar, Guest Speaker and Forrester Principal Analyst, Seth Marrs, will be talking to Upland Altify Managing Director and Strategic Consultant, Travis Hill, to discuss why strategic account planning matters, how it helps you increase revenue, and improve sales velocity across your most important accounts.
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Take your ABM strategy to the next level. Make your account-based marketing strategy a people-based marketing strategy. Learn from our own Mike Brouwer, VP of Sales at FullContact, and Jonathan Herrick, CEO of Hatchbuck as they talk you through how to increase revenue for your business with deeper knowledge of your prospects. Learn how to drive personalized, relevant interactions to decision makers and your ideal customers.
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Your database is loaded with dormant and less than sales-ready leads, but that doesn't mean they should be ignored. The smart marketer knows better than to rely on the sales team to keep up with less than hot leads over a long period of time. Join us to learn advanced tips for moving leads through the sales funnel with automated lead nurturing.
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