Budget and resources are tight, and many B2B go-to-market teams are looking for scrappy - and effective - ways to build pipeline and meet their growth goals.
This free webinar is for anyone in Marketing, Sales, or Customer Success who wants to learn how to use account-based plays to orchestrate engagement with target companies most likely to be their next customers.
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As B2B Marketers, we are more and more reliant on data to help shape our customer journeys. Activating site and contact-based intent data present an unrivaled opportunity to deliver 1:1 relevance at scale. The ability to predict buyer behavior allows marketing and sales teams to customize and adapt top-of-funnel programs, improve lead scoring/nurturing, prioritize outreach, and provide account intelligence to sales teams.
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The right word used at the right time can energize deals and differentiate you. But one wrong word, can be a deal killer. The most important tool salespeople have to engage buyers and standout in a noisy marketplace is word selection: words they use (and don’t use).
Join Lee Salz, sales management strategist and bestselling author of Sales Differentiation and Sell Different! for a masterclass on word selection.
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Dreamforce Video
Your database is loaded with dormant and less than sales-ready leads, but that doesn't mean they should be ignored. The smart marketer knows better than to rely on the sales team to keep up with less than hot leads over a long period of time. Join us to learn advanced tips for moving leads through the sales funnel with automated lead nurturing.
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