Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start. In the first portion of this
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Account-Based Marketing has three parts: strategy, tools, and processes. In order to leverage a successful ABM strategy, you need all three. Partnering with the right tool can successfully launch your ABM strategy and jumpstart the process of identifying and engaging with targeted accounts. Marketing automation is one of the tools that can help you unite your sales and marketing teams and streamline your lead generation and lead management process.
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Change is scary. We get it. But what’s scarier is missing your number. So while change feels risky, it’s really riskier to keep doing things the same old way. The math simply doesn’t add up.
Building out your ABX strategy can be complex. Fear not we have the magic potion that will ensure you thrive in 2023.
Join our webinar and hear from Demandbase’s very own Tenessa Lochner, Director, Integrated Marketing & ABX and Ashley Long, Director, GTM Operations and Forecasting discuss what you should be thinking about as you start planning your ABX strategy for 2023 and what essential changes are needed to not only survive, but thrive.
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B2B marketers are in the age of demand gen.
And that means your teams have to behave a bit like media companies. That's because it’s the best way of delivering and scaling consistent, high-quality create-demand content.
Because let’s be real - the days of lead gen are behind us.
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