2021 Pharma Post Pandemic CX Marketing Summit

Reshape your Customer Experience Marketing through Digital Strategy & Transformation COVID has changed the way healthcare professionals and sales representatives interact, and what it means for the future. Customer Experience is at the top of the agenda of any successful business. So what for pharma? And how does digital marketing need to evolve to meet the needs of post-pandemic customers? From there makers of the leading “TED-styled” BioPharma eMarketing Summit, 2021’s one-of-a-kind customer experience Summit is the BIGGEST program to-date. Join 100’s of pharma marketers and CX attendees and gain multiple leading industry takeaways on CX digital transformation leadership, pandemic strategy pivoting, personalized and unique patient experiences, digital health disruption, content supply, big data / segmentation, AI/AR/VR, omni/multi-channel, social strategy, mobile engagement and much, much more. If you are involved in CX roles, marketing , digital or brand strategy, you won’t want to miss this one-of-a-kind CX Summit!

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OTHER PAST CONFERENCES

B2B Marketing Leaders Forum APAC 2024

May 8-9, 2024 | Australia

Join us in Sydney in May at APAC's largest B2B marketing community and conference focused on pipeline, revenue, growth, brand, leadership and personal career advancement! Now in its ninth year, APAC’s largest gathering of B2B CMOs and marketing leaders will again be held at the Doltone House Jones Bay Wharf in Sydney on the 8-9 May 2024. 600+ B2B CMOs and marketing leaders will gather to to discuss our roles as business leaders driving revenue and growth, with a firm seat at the leadership table while ensuring we personally stay relevant as modern marketers.

Madison Account Based Marketing Workshop

May 14, 2024 | USA

Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you. Agenda: What is ABM? A clear and concise definition Making the case for ABM at your organization The difference between demand generation and ABM Target account identification Three different types of ABM and how to pick the right one for you The pipeline approach to sustainable ABM programs Persona definition and the role personas play in a successful ABM program Stage and play definition Account disposition and nurturing Sales outreach structure Mapping messaging, content and channels to the buyers’ journey Measuring success and applying continuous improvement

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