ABM Bootcamp: Key Lessons from Industry Leaders

July 27, 2021 | USA

ITSMA’s Rob Leavitt, SVP, Consulting, joins forces with Salesforce and Cyxtera Technologies for this highly interactive 90-minute “mini bootcamp,” to guide you through some of the best practices for improving ABM performance for your next wave of strategic growth. Amid the disruptions of the past year, ABM has gained even more traction as a core B2B marketing strategy. More than three-quarters of marketers surveyed last fall by ITSMA reported higher ROI from ABM than other marketing investments. But the reality is that we’re still in the early days of ABM development, and have a long way to go to leverage ABM’s full potential.

Spotlight

Demand generation is the strategies and tools marketing uses to identify prospects, nurture them, and turn them into leads. In today’s business environment - where buyers can access a seemingly unlimited amount of resources about your brand and industry - understanding prospect preferences and needs


OTHER PAST CONFERENCES

MarTech® Conference

September 14-15, 2021 | USA

Consumer behaviors and expectations have changed more in the past twelve months than ever before. The significant and rapid shift from brick-and-mortar to online platforms has your customers demanding seamless digital experiences, relevant messaging, competitive pricing, and smooth delivery. The only way to meet these demands is by strategically deploying cutting-edge marketing technologies, paired with a commitment from marketing ops teams to evolve. The changes we’ve seen in 2020 are not going away.

Your Roadmap to Success from the all-new Clear and Complete Guide to Account-Based Experience

September 9-9, 2021 | USA

As cofounder of Marketo and Engagio, Jon Miller predicted marketing automation and account-based marketing’s rise — and now he’s setting out a roadmap for what’s next, including blending account-based marketing (ABM) and customer experience (CX) to create a new model called Account-Based Experience (ABX). In this session, he’ll share practical, proven techniques from his book the “Clear and Complete Guide to Account-Based Experience”, and focus on how companies can improve pipeline, growth, and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.

Gartner Marketing Symposium

August 31-2, 2021 | USA

Today, to grow amid uncertainty means marketing and business must create, strengthen and renew connections. As a marketer, you are at the center. Reaching customers whose needs and behaviors continue to shift. Hearing and acting on employees’ voices calling for internal and societal change. And connecting business partners and corporate leaders to support digital opportunities for new growth. After a year of upheaval, you know the challenges. Now is the time to expand the connections that lead to resilience, differentiation and growth. Join us at the virtual Gartner Marketing Symposium/Xpo™ 2021 for three days - a chance to step away from your day-to-day and immerse yourself in the latest trends, technologies and ideas for setting your course into the future.

B2B Marketing Leaders ASIA Forum

August 18-19, 2021 | USA

The 4th annual B2B Marketing Leaders ASIA Forum will again be held as a Virtual Forum on the 18-19 August 2021. Again, this is a great opportunity for you and your team across all of Asia to attend this marketing event together, whether you’re based in Singapore, Hong Kong, Japan, Korea, Indonesia, Philippines, China, India, Vietnam, Thailand, Taiwan and more.

Spotlight

Demand generation is the strategies and tools marketing uses to identify prospects, nurture them, and turn them into leads. In today’s business environment - where buyers can access a seemingly unlimited amount of resources about your brand and industry - understanding prospect preferences and needs

resources