ACCOUNT BASED MARKETING LEADERS FORUM APAC 2021

July 8, 2021 | Singapore

Account Based Marketing, where treating individual accounts as markets in their own right is finally gaining huge momentum in APAC. In response to the growing demand for ABM, as well as the growing recognition that lead generation and nurturing are more effective if managed and tracked in the context of a named account, companies have developed different approaches to enable faster program expansion and broader coverage of accounts. When managed strategically, ABM can produce multidimensional benefits. On the sales side, these can include a shorter sales cycle, a better pipeline, and lower acquisition costs. In fact, 87% of respondents in an ITSMA benchmark report say the technique drives higher ROI than any other type of marketing they do.

Spotlight

Engagement data enables your marketing and sales teams to identify the accounts that are most likely to close and give them a personalized buying experience. Your sales reps want better leads. Your CFO wants a more predictable revenue forecast. And you want a better way to measure how your marketing


OTHER PAST CONFERENCES

MarTech® Conference

September 14-15, 2021 | USA

Consumer behaviors and expectations have changed more in the past twelve months than ever before. The significant and rapid shift from brick-and-mortar to online platforms has your customers demanding seamless digital experiences, relevant messaging, competitive pricing, and smooth delivery. The only way to meet these demands is by strategically deploying cutting-edge marketing technologies, paired with a commitment from marketing ops teams to evolve. The changes we’ve seen in 2020 are not going away.

Your Roadmap to Success from the all-new Clear and Complete Guide to Account-Based Experience

September 9-9, 2021 | USA

As cofounder of Marketo and Engagio, Jon Miller predicted marketing automation and account-based marketing’s rise — and now he’s setting out a roadmap for what’s next, including blending account-based marketing (ABM) and customer experience (CX) to create a new model called Account-Based Experience (ABX). In this session, he’ll share practical, proven techniques from his book the “Clear and Complete Guide to Account-Based Experience”, and focus on how companies can improve pipeline, growth, and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.

Gartner Marketing Symposium

August 31-2, 2021 | USA

Today, to grow amid uncertainty means marketing and business must create, strengthen and renew connections. As a marketer, you are at the center. Reaching customers whose needs and behaviors continue to shift. Hearing and acting on employees’ voices calling for internal and societal change. And connecting business partners and corporate leaders to support digital opportunities for new growth. After a year of upheaval, you know the challenges. Now is the time to expand the connections that lead to resilience, differentiation and growth. Join us at the virtual Gartner Marketing Symposium/Xpo™ 2021 for three days - a chance to step away from your day-to-day and immerse yourself in the latest trends, technologies and ideas for setting your course into the future.

B2B Marketing Leaders ASIA Forum

August 18-19, 2021 | USA

The 4th annual B2B Marketing Leaders ASIA Forum will again be held as a Virtual Forum on the 18-19 August 2021. Again, this is a great opportunity for you and your team across all of Asia to attend this marketing event together, whether you’re based in Singapore, Hong Kong, Japan, Korea, Indonesia, Philippines, China, India, Vietnam, Thailand, Taiwan and more.

Spotlight

Engagement data enables your marketing and sales teams to identify the accounts that are most likely to close and give them a personalized buying experience. Your sales reps want better leads. Your CFO wants a more predictable revenue forecast. And you want a better way to measure how your marketing

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