Account Based Marketing also takes a broader view of marketing than just getting leads. One of the best ways to get the most money out of your biggest clients is to market to them to encourage upselling and cross-selling.
The pros of account-based marketing
Account-based marketing is becoming more and more common for B2B companies that want to work with bigger clients. Account-based marketing has many advantages over other marketing strategies for businesses that want to sell to large accounts with long sales cycles and big deal sizes.