Account-based Marketing Sales Enablement and User Adoption

April 19, 2023 | USA

Sales Enablement and User Adoption
Demandbase User Groups and Community Events are comfortable, organic spaces offered to support you in meeting others in the Demandbase Community and to learn best practices around using Demandbase One and Account-Based Marketing principles. Be sure to join us in the Demandbase Community Hub as well. Please head here for more on the Community or to request access to the Community Hub.

Spotlight

Account Based Marketing also takes a broader view of marketing than just getting leads. One of the best ways to get the most money out of your biggest clients is to market to them to encourage upselling and cross-selling.

The pros of account-based marketing

Account-based marketing is becoming more and more common for B2B companies that want to work with bigger clients. Account-based marketing has many advantages over other marketing strategies for businesses that want to sell to large accounts with long sales cycles and big deal sizes.


OTHER PAST CONFERENCES

CX APAC

May 25-26, 2023 | Australia

Fortune favors the bold. The phrase has never been more relevant. Despite economic challenges, now is the time for businesses to be bold. To ensure that their ecosystems are aligned, focused, and ready for the future. Because a customer experience that drives growth is not the responsibility of just one team: It requires CX, Marketing, and Digital working together to exceed customer expectations. So now is the time for boldness. Bring people and processes together across disciplines to achieve shared goals. Focus is key to success.

What’s New for 2023 in Digital Marketing

January 10, 2023 | USA

Concerned about future Google algorithm changes sinking your search rankings? Wondering what new tools or products are being released in 2023? Want to get the inside scoop on where digital marketing is headed this year? This is the educational event for you! Our expert panel is comprised of digital marketing veterans and members and will be ready and willing to answer any questions you want to ask. We’ve also added a guest panelist this year, Matt Bowen from Logical Position, to bring additional insights to the discussion.

Revenue Marketing Summit 2023

April 5-6, 2023 | USA

We've assembled some of the biggest revenue marketing brains in the industry to reveal their best practices, challenges, & experiences so you can: Stay on top of trends to get ahead of your competitors Learn how to drive consistent growth with proven, actionable tactics Network with your peers & make meaningful connections within the world's only revenue marketing community Meet mentors & form relationships to help you excel in your career & reach your full potential Discover new talent & scale your team

DigiMarCon At Home 2023

April 12-13, 2023 | USA

DigiMarCon At Home 2023 Digital Marketing, Media and Advertising Conference will take place April 12th to 13th, 2023, Online; Live and On Demand. It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon At Home 2023’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

Spotlight

Account Based Marketing also takes a broader view of marketing than just getting leads. One of the best ways to get the most money out of your biggest clients is to market to them to encourage upselling and cross-selling.

The pros of account-based marketing

Account-based marketing is becoming more and more common for B2B companies that want to work with bigger clients. Account-based marketing has many advantages over other marketing strategies for businesses that want to sell to large accounts with long sales cycles and big deal sizes.

resources