March 13, 2024 | UK
The event offered 4 content streams for delegates to customize their agendas, with leading martech experts to keep attendees up to date. It brought together 300 B2B digital marketing peers for interactive sessions, networking, and access to cutting-edge digital solutions. Keynote speakers discussed AI in B2B marketing.
February 28-29, 2024 | USA
This isn't your run-of-the-mill conference. It's a game-changer, tailor-made for AEC firms. It's a first-of-kind conference that will bring together AEC marketing principals and marketing industry experts to dive headfirst into everything digital—AI, proposal automation, SEO, SEM, Google Display, media buying, video, podcasting, you name it. If it's online and can boost your company's 3Rs—Reputation, Relationships, and Revenue—it's on our agenda.
December 5-6, 2023 | Germany
Join 80 senior-level B2B eCommerce, Digital, Marketing and Commercial decision makers and be profiled on your specific interests in order to have the most productive learning and networking experience.
With a mix of high-level strategic panels and interactive discussions focused on your biggest priorities, you’ll be able to benchmark with your peers on combining new digital opportunities with traditional sales and GTM models to maximise your customer base.
March 14, 2024 | USA
Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.
Agenda:
What is ABM? A clear and concise definition
Making the case for ABM at your organization
The difference between demand generation and ABM
Target account identification
Three different types of ABM and how to pick the right one for you
The pipeline approach to sustainable ABM programs
Persona definition and the role personas play in a successful ABM program
Stage and play definition
Account disposition and nurturing
Sales outreach structure
Mapping messaging, content and channels to the buyers’ journey
Measuring success and applying continuous improvement