B2B Marketing Exchange

June 7-10, 2021 | USA

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. Whether you’re new to ABM or are an experienced practitioner looking to finetune your strategy, this is a can’t-miss event. Reserve your virtual seat to get hot takes, tips and case study examples from some of the industry’s top thought leaders and practitioners.

Spotlight

In what ways do B2B marketers consistently miss the mark on their account-based strategies?This question struck a chord; Patrice and Kathy unleashed a litany of ABM mistakes they apparently see all the time. Moreover, they provided details on why each pitfall was so detrimental to ABM strategies.


OTHER PAST CONFERENCES

B2B Summit EMEA

September 28-29, 2021 | USA | Sponsored

B2B Summit EMEA is the only event that leverages the insights, analysis, and experience of the brightest B2B marketing, sales, and product leaders across EMEA. Top analysts, inspirational thinkers, innovative technology providers, and your peers will come together as a community to learn from each other and stake out audacious plans for success in 2021. B2B Summit EMEA provides you with the unbiased perspective, inspiration, and real-world solutions you need to be successful.​ B2B Summit EMEA runs September 28–29, 2021. Register now for this must-attend experience that will spark your curiosity, shape your strategy, and fuel double-digit business growth.​

DEMAND

October 22, 2021 | USA

Join us at DEMAND, our single-day, virtual event for B2B marketers who need to get closer to revenue. The type of virtual event we’d want to attend ourselves. With big names and better topics. Plus new playbooks you can steal and implement tomorrow.

Marketing Vision 2021

October 19-21, 2021 | USA

For more than 25 years, ITSMA has brought together a world-class community of marketing leaders and teams to explore what’s new and next in B2B marketing with our annual Marketing Vision conference. Now, as we begin peering into the next phase of disruption and change, the community-powered insight, education, and peer sharing that define ITSMA are more important than ever. We’ll be virtual again this year with three inspiring days of speakers, award-winning case studies, workshops, breakout discussions, and surprise activities to help us all learn and share ideas on some of the toughest and most important issues that we’re all facing today, including: Managing marketing’s expanded role in driving innovation and growth, Embedding ABM to accelerate opportunity with key accounts, Orchestrating executive engagement to ensure sustainable C-suite collaboration, Deepening thought leadership to drive differentiation and sales, And more.

INBOUND 2021

October 12-14, 2021 | USA

INBOUND is the community that delivers. Open doors, expand your circles, reinvigorate your passions and learn something epic from mind-blowing speakers. This immersive three-day experience will fundamentally shift the way you network and do business. Don’t miss out.

Spotlight

In what ways do B2B marketers consistently miss the mark on their account-based strategies?This question struck a chord; Patrice and Kathy unleashed a litany of ABM mistakes they apparently see all the time. Moreover, they provided details on why each pitfall was so detrimental to ABM strategies.

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