B2B Sales & Marketing Exchange

August 8-10, 2022 | USA

B2B Sales & Marketing
Hosted by Demand Gen Report, the B2B Sales & Marketing Exchange is a multi-day educational event focused on improving B2B marketing and sales strategies and results. New roles, changing processes and deeper insights into buying cycles at all stages of the funnel are just a few of the trends emerging as B2B organizations move toward shared RevOps models. As you and your team navigate today’s new sales & marketing realities, the B2B Sales & Marketing Exchange will help you uncover the path to collaboratively reimagine your go-to-market strategies. #B2BSMX will feature expert insights, real-world examples and best practices.

Spotlight

Insight is the difference between what makes ABM truly distinct from just ‘marketing to accounts.’ In truth, it can make or break the success of ABM in even the most mature of programs. But knowing how to extract the right insight at the right time from the sea of data available can often leave marketers feeling overwhelmed.

Supported by ITSMA thinking throughout, our practical guide, "Making Insight Intelligent", offers best practice advice helping you demystify the effective gathering and use of insight across some of the most common use cases within ABM.

Inside we'll cover:

  • The need, the landscape and the opportunity for insight in 2021
  • How to build an insight-first program
  • How to create the right structure and processes for success, and
  • establish robust measurement
  • The insight you should leverage to drive business outcomes
  • Five typical use cases: examples of the types of insight used to
  • drive tangible outcomes in ABM


OTHER PAST CONFERENCES

ICSMAX Tennessee

June 16, 2022 | USA

The Annual Tennessee Marketing Summit is an opportunity for 200 brands based across the state to join expert creatives, agencies and marketing directors to exchange ideas across digital, experiential, print and brand marketing. Join five panel discussions and two presentations in person this summer to review best practices, hear from emerging leaders and established giants in the region and come away with solutions, ideas and contacts.

B2B Marketing Festival

June 7-8, 2022 | USA

The B2B Marketing Alliance has created a platform where B2B marketers can connect, share ideas, and enhance their marketing practices. The B2B Marketing Festival is the perfect arena for T-shaped marketing pros to rub (virtual) shoulders with like-minded pros.

FieldService Connect

July 6-7, 2022 | UK

Field Service UK Connect is an exclusive event for senior service executives addressing some of the hottest topics around IoT, data analytics and future states of service. WBR has put together a compelling, interactive programme to provide you with a platform to benchmark, network and discuss the latest trends with senior peers.

Marketing Analytics Summit 2022

June 20-23, 2022 | USA

Where digital analysts and marketing professionals master marketing data to create an impact! Sharing marketing analytics wisdom since 2002 Accelerator of 20,000 careers Launchpad of 100 start-ups Origin of the Digital Analytics Association Home to 1,500 speakers 85 conferences in 20 cities around the World

Spotlight

Insight is the difference between what makes ABM truly distinct from just ‘marketing to accounts.’ In truth, it can make or break the success of ABM in even the most mature of programs. But knowing how to extract the right insight at the right time from the sea of data available can often leave marketers feeling overwhelmed.

Supported by ITSMA thinking throughout, our practical guide, "Making Insight Intelligent", offers best practice advice helping you demystify the effective gathering and use of insight across some of the most common use cases within ABM.

Inside we'll cover:

  • The need, the landscape and the opportunity for insight in 2021
  • How to build an insight-first program
  • How to create the right structure and processes for success, and
  • establish robust measurement
  • The insight you should leverage to drive business outcomes
  • Five typical use cases: examples of the types of insight used to
  • drive tangible outcomes in ABM

resources