November 13-15, 2023 | USA
It's Time to Supercharge Your Strategic Client Growth!
For nearly 30 years, Marketing Vision has been the leading conference for B2B marketers seeking new insights, connecting with peers, and leaving with actionable takeaways.
We have a sterling line-up of experts and thought leaders, engaging workshops, enlightening discussions, and invaluable networking opportunities that make this year's Marketing Vision a not-to-be-missed event to help you propel your growth to new heights. Discover how to amplify your client focus, navigate complex buying cycles, and align stakeholders to unlock new dimensions of success.
November 15-16, 2023 | USA
The CXO Summit is the largest gathering of software ecosystem participants in the Midcontinent. Held in Austin, TX, the Summit brings together 300 software executives, venture capitalists, corporates, and sponsors for two days of networking, matchups, and best-in-class software workshops and content.
October 5, 2023 | USA
Bryan Brown, Chief Analyst of GTM Partners, alongside Stephanie McArthur, Principal ABX Expert at Demandbase are co-hosting a special invite-only dinner for GTM leaders on the 05th of October from 6:00 pm onwards at South City Kitchen in Atlanta.
Along with a fantastic dinner, Bryan will chat through GTM Planning for 2024, challenges in defining product ROI, and ABX a GTM "channel".
March 14, 2024 | USA
Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.
Agenda:
What is ABM? A clear and concise definition
Making the case for ABM at your organization
The difference between demand generation and ABM
Target account identification
Three different types of ABM and how to pick the right one for you
The pipeline approach to sustainable ABM programs
Persona definition and the role personas play in a successful ABM program
Stage and play definition
Account disposition and nurturing
Sales outreach structure
Mapping messaging, content and channels to the buyers’ journey
Measuring success and applying continuous improvement