CXN Live: Predictive CX

January 25-26, 2022 | USA

Artificial intelligence and predictive CX have the potential to transform CX initiatives by both identifying and shaping customer intent.  This in turn has significant potential for businesses looking to increase engagement, retention and long term customer value. With that in mind, the inaugural CXN Live: Predictive CX will focus on: Integrating data from both structured and unstructured sources to provide a better understanding of your customers Applying AI to the customer journey to better understand both direct and indirect interactions Leveraging predictive CX to take targeted actions in real time, addressing common causes of churn, frustration and opportunities to delight

Spotlight

Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.


OTHER PAST CONFERENCES

SMART: Sales + Marketing Conference 2022

February 8, 2022 | USA

Spend the day with us on February 8. Soak up wisdom from revenue-generating pros and thought-leaders who have been there, done that. It's a new year. Resolve to build a rock-solid go-to-market strategy in 2022. Join our SMART Showcase where we will highlight thoughts on the Customer Experience while also providing SMART Solutions.

B2B Summit North America

May 2-4, 2022 | USA

Insight leads to smart decision-making, enabling B2B marketing, sales and product executives to take the lead in their organizations; fostering the alignment and connectivity that will lead to future success. But it’s about more than just fine-tuning the engine, it’s about powering your growth and accelerating your journey; leaving the chaos and confusion behind and moving forward with clarity and confidence.

PowerB2B Growth Summit

March 30-31, 2022 | USA

MeritB2B announces its first live event planned for 2022, Power B2B Growth Summit on March 30 – 31, at the Four Seasons in Austin, TX! Together with our new colleagues at True Influence, MeritB2B is proud to deliver this exclusive learning and networking forum designed for B2B marketing and demand gen professionals specializing in data strategy to help generate demand, develop prospect and customer relationships, improve campaign effectiveness, and drive accountability through measurement and analytics.

The ABCs of ABM: Kickoff Session

December 7, 2021 | Hong Kong

You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM? Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific marketing skills. ITSMA pioneered ABM in the early 2000s, and has worked since then with leading B2B technology, telecom, and services firms to design and execute ABM strategies and programs. Our approach, methodology, and practical experience are the best in the business, and we’ve trained hundreds of marketers from award-winning ABM programs for more than a decade.

Spotlight

Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

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