November 1, 2023 | UK
Over four stages, The Global ABM Conference brings you a carefully curated, high-calibre agenda, designed to enable you to pinpoint the areas and aspects of your marketing needs. You’ll leave holding the keys to ABM success, with actionable insight to transform your strategy no matter where you are in your journey.
November 15-16, 2023 | USA
The CXO Summit is the largest gathering of software ecosystem participants in the Midcontinent. Held in Austin, TX, the Summit brings together 300 software executives, venture capitalists, corporates, and sponsors for two days of networking, matchups, and best-in-class software workshops and content.
December 5-6, 2023 | Germany
Join 80 senior-level B2B eCommerce, Digital, Marketing and Commercial decision makers and be profiled on your specific interests in order to have the most productive learning and networking experience.
With a mix of high-level strategic panels and interactive discussions focused on your biggest priorities, you’ll be able to benchmark with your peers on combining new digital opportunities with traditional sales and GTM models to maximise your customer base.
March 14, 2024 | USA
Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.
Agenda:
What is ABM? A clear and concise definition
Making the case for ABM at your organization
The difference between demand generation and ABM
Target account identification
Three different types of ABM and how to pick the right one for you
The pipeline approach to sustainable ABM programs
Persona definition and the role personas play in a successful ABM program
Stage and play definition
Account disposition and nurturing
Sales outreach structure
Mapping messaging, content and channels to the buyers’ journey
Measuring success and applying continuous improvement