November 15-16, 2023 | USA
The CXO Summit is the largest gathering of software ecosystem participants in the Midcontinent. Held in Austin, TX, the Summit brings together 300 software executives, venture capitalists, corporates, and sponsors for two days of networking, matchups, and best-in-class software workshops and content.
November 9, 2023 | UK
The CMO Inspired Summit is an immersive business experience for high-level executives from the industry of Marketing.
This full day of thought-leadership workshops, strategic meetings and networking sessions provides attending executives with a platform to build important business relationships, gain knowledge and solve their latest business challenges.
We host some of the UK and Ireland’s leading industry experts to educate senior delegates through a programme of panel discussions, inspirational keynotes and engaging masterclass sessions across two industry tracks: B2B marketing, and B2C marketing. The agenda focuses on important trends in Customer Experience; Personalisation and Content; AI, Data, Social and Mobile; and the Future of Sales and Marketing Technology.
November 1, 2023 | UK
Over four stages, The Global ABM Conference brings you a carefully curated, high-calibre agenda, designed to enable you to pinpoint the areas and aspects of your marketing needs. You’ll leave holding the keys to ABM success, with actionable insight to transform your strategy no matter where you are in your journey.
March 14, 2024 | USA
Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.
Agenda:
What is ABM? A clear and concise definition
Making the case for ABM at your organization
The difference between demand generation and ABM
Target account identification
Three different types of ABM and how to pick the right one for you
The pipeline approach to sustainable ABM programs
Persona definition and the role personas play in a successful ABM program
Stage and play definition
Account disposition and nurturing
Sales outreach structure
Mapping messaging, content and channels to the buyers’ journey
Measuring success and applying continuous improvement