March 14, 2024 | USA
Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.
Agenda:
What is ABM? A clear and concise definition
Making the case for ABM at your organization
The difference between demand generation and ABM
Target account identification
Three different types of ABM and how to pick the right one for you
The pipeline approach to sustainable ABM programs
Persona definition and the role personas play in a successful ABM program
Stage and play definition
Account disposition and nurturing
Sales outreach structure
Mapping messaging, content and channels to the buyers’ journey
Measuring success and applying continuous improvement
April 11, 2024 | USA
Do you need more leads to meet your 2024 objectives? Are you looking for fresh ideas to supercharge your demand gen efforts? Join us for an intensive workshop focused on elevating your demand generation strategy and results.
In this interactive session, you’ll walk through the end-to-end planning process to build an effective program tailored for your business. We’ll guide you through hands-on exercises to define your audience, shape your messaging, and select proven tactics to attract and convert high-value leads.
You’ll come away with clarity on ideal customer and their content needs, compelling creative across channels, and an optimized media mix to maximize reach and engagement. Whether you’re looking to overhaul your approach or refine a current campaign, this workshop will provide the strategy and execution blueprint you need to accelerate pipeline and smash your lead goals for the year ahead.
Don’t leave your lead gen to chance. Secure your spot and unlock a clear path to attracting and converting your ideal prospects.
November 1, 2023 | UK
Over four stages, The Global ABM Conference brings you a carefully curated, high-calibre agenda, designed to enable you to pinpoint the areas and aspects of your marketing needs. You’ll leave holding the keys to ABM success, with actionable insight to transform your strategy no matter where you are in your journey.
November 13-15, 2023 | USA
It's Time to Supercharge Your Strategic Client Growth!
For nearly 30 years, Marketing Vision has been the leading conference for B2B marketers seeking new insights, connecting with peers, and leaving with actionable takeaways.
We have a sterling line-up of experts and thought leaders, engaging workshops, enlightening discussions, and invaluable networking opportunities that make this year's Marketing Vision a not-to-be-missed event to help you propel your growth to new heights. Discover how to amplify your client focus, navigate complex buying cycles, and align stakeholders to unlock new dimensions of success.