EMAIL MARKETING CONFERENCE

Great B2B marketing depends on a great B2B marketing team –that much is obvious. But with lingering post-Covid uncertainties around working practices and patterns, the ongoing cost of living crisis and escalating AI-induced uncertainty, leadership has never been harder for marketing directors and CMOs. So what does it take to run an outstanding B2B marketing team? That’s what we’ll explore in this session, with the help of some B2B Marketing Awards-winning marketers, who are at the top of their game. We’ll discuss: Which organizational structure or structures work best for great teams? How do internal teams collaborate most effectively with agencies or external contributors? How do you motivate individuals and collectives at a time of transition? How do get individuals to collaborate in and proactively drive innovation or transformation? How do you ensure a great culture? How enable individuals to thrive and be fulfilled?

The event offered 4 content streams for delegates to customize their agendas, with leading martech experts to keep attendees up to date. It brought together 300 B2B digital marketing peers for interactive sessions, networking, and access to cutting-edge digital solutions. Keynote speakers discussed AI in B2B marketing.

This isn't your run-of-the-mill conference. It's a game-changer, tailor-made for AEC firms. It's a first-of-kind conference that will bring together AEC marketing principals and marketing industry experts to dive headfirst into everything digital—AI, proposal automation, SEO, SEM, Google Display, media buying, video, podcasting, you name it. If it's online and can boost your company's 3Rs—Reputation, Relationships, and Revenue—it's on our agenda.

The CXO Summit is the largest gathering of software ecosystem participants in the Midcontinent. Held in Austin, TX, the Summit brings together 300 software executives, venture capitalists, corporates, and sponsors for two days of networking, matchups, and best-in-class software workshops and content.