How to Have the Best B2B Approach in Product by Google PM

November 28, 2018 | USA

My topic centers around challenges that I've either experienced or seen during my career when B2C tactics, strategies, or hot trends have been applied to B2B product management unsuccessfully. I find learning from failures to be particularly interesting.

Spotlight

2020 started off with such promise: low unemployment, wages on the rise, and good overall economic indicators. Then a novel coronavirus emerged, and the world turned upside down. With the world in crisis, online retailers of all sizes are filling the void and providing the global population with the essential goods and services


OTHER PAST CONFERENCES

B2B Summit EMEA

September 28-29, 2021 | USA | Sponsored

B2B Summit EMEA is the only event that leverages the insights, analysis, and experience of the brightest B2B marketing, sales, and product leaders across EMEA. Top analysts, inspirational thinkers, innovative technology providers, and your peers will come together as a community to learn from each other and stake out audacious plans for success in 2021. B2B Summit EMEA provides you with the unbiased perspective, inspiration, and real-world solutions you need to be successful.​ B2B Summit EMEA runs September 28–29, 2021. Register now for this must-attend experience that will spark your curiosity, shape your strategy, and fuel double-digit business growth.​

Marketing Vision 2021

October 19-21, 2021 | USA

For more than 25 years, ITSMA has brought together a world-class community of marketing leaders and teams to explore what’s new and next in B2B marketing with our annual Marketing Vision conference. Now, as we begin peering into the next phase of disruption and change, the community-powered insight, education, and peer sharing that define ITSMA are more important than ever. We’ll be virtual again this year with three inspiring days of speakers, award-winning case studies, workshops, breakout discussions, and surprise activities to help us all learn and share ideas on some of the toughest and most important issues that we’re all facing today, including: Managing marketing’s expanded role in driving innovation and growth, Embedding ABM to accelerate opportunity with key accounts, Orchestrating executive engagement to ensure sustainable C-suite collaboration, Deepening thought leadership to drive differentiation and sales, And more.

INBOUND 2021

October 12-14, 2021 | USA

INBOUND is the community that delivers. Open doors, expand your circles, reinvigorate your passions and learn something epic from mind-blowing speakers. This immersive three-day experience will fundamentally shift the way you network and do business. Don’t miss out.

MarketingProfs B2B Forum

October 13-14, 2021 | USA

From strategies that stand the test of time to the latest and greatest tactics, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future. Plus, shenanigans! Because learning sticks when you’re also having fun. And with our signature Watch Party format and post-presentation huddles, you’ll have the opportunity to chat directly with speakers and fellow attendees. But just because the session doors close, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership, with access to all of MarketingProfs’ Master Classes, premium webinars, courses, and more.

Spotlight

2020 started off with such promise: low unemployment, wages on the rise, and good overall economic indicators. Then a novel coronavirus emerged, and the world turned upside down. With the world in crisis, online retailers of all sizes are filling the void and providing the global population with the essential goods and services

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