HUG 2017: Beyond Inbound Marketing

November 4-4, 2017 | USA

HUG 2017 is an inbound marketing experience purely focused on accessible and up-to-date education, experiential learning, and the idea of organizations building trust with and attracting the right audience. Ali leads Wistia's customer success program, which aims to form delightful partnerships with customers and ensure they're achieving hardworking video goals through the optimization of Wistia's product. Ali and her team work with many customers to leverage both marketing automation and Wistia together in efforts throughout all stages of the funnel. She also leads teams on video marketing trainings with several of Wistia's agency partners. On is a recognized expert on the topics of content marketing, content strategy, marketing technology and the future of marketing. He works with companies like Konica Minolta, Intuit, Kimberly Clark and marketing agencies worldwide.

Spotlight

Years ago, networking was everything in sales. Today, data is quickly becoming the most important element in your sales strategy. But like most things, you need the right data, especially if you plan to take an account-based approach. Account-based sales (ABS) is a strategic alignment between sales


OTHER PAST CONFERENCES

Mapping the Customer Journey

July 21-21, 2021 | New Zealand

Having excellent Customer Service is vital to differentiate your business from the pack. You will need the insight, tools, and information to better understand your customer's journey. The Marketing Association is proud to help you on that journey by introducing our half-day workshop into Customer Journey Mapping. Who is this course for? Marketers who have a basic understanding of Customer Journey Mapping and want a deeper dive Organisations who are moving to a customer-centric business model People who have done the Introductory Customer Journey Mapping Course and are hungry to delve into the next steps.

ACCOUNT BASED MARKETING LEADERS FORUM APAC 2021

July 8-8, 2021 | Singapore

Account Based Marketing, where treating individual accounts as markets in their own right is finally gaining huge momentum in APAC. In response to the growing demand for ABM, as well as the growing recognition that lead generation and nurturing are more effective if managed and tracked in the context of a named account, companies have developed different approaches to enable faster program expansion and broader coverage of accounts. When managed strategically, ABM can produce multidimensional benefits. On the sales side, these can include a shorter sales cycle, a better pipeline, and lower acquisition costs. In fact, 87% of respondents in an ITSMA benchmark report say the technique drives higher ROI than any other type of marketing they do.

B2B Marketing Ignite London

June 30-1, 2021 | UK

If you want to keep pace with the demands of change, and to ensure your marketing is the powerful business driver it’s designed to be, then this virtual event is made for you. B2B Ignite 2021 is a focal point for all that’s great in B2B. Featuring more than 80 big thinkers, award-winning experts and 1500+ of your peers, B2B Ignite will bring together a wealth of opinions and talents to extend your knowledge, best practice and support networks.

The MarTech Summit

June 22-22, 2021 | Singapore

A Forrester study found that 44% of marketers are utilising big data and only 36% are regularly applying data analytics insights to improve customer experience strategies. Common pain points include managing multiple data streams, lack of expertise, and insufficient tools to take a holistic approach to data analytics and management. ​Having noticed that and seeing the need in the world of marketers, we are launching The Virtual MarTech Summit: Data-Driven Marketing 2.0. Join our elite speakers of data champions in B2B/B2C spaces and take your data knowledge and preparedness to the next level.