Marketing 2.0 - Dubai 2022

The CMO Inspired Summit is an immersive business experience for high-level executives from the industry of Marketing. This full day of thought-leadership workshops, strategic meetings and networking sessions provides attending executives with a platform to build important business relationships, gain knowledge and solve their latest business challenges. We host some of the UK and Ireland’s leading industry experts to educate senior delegates through a programme of panel discussions, inspirational keynotes and engaging masterclass sessions across two industry tracks: B2B marketing, and B2C marketing. The agenda focuses on important trends in Customer Experience; Personalisation and Content; AI, Data, Social and Mobile; and the Future of Sales and Marketing Technology.

The event offered 4 content streams for delegates to customize their agendas, with leading martech experts to keep attendees up to date. It brought together 300 B2B digital marketing peers for interactive sessions, networking, and access to cutting-edge digital solutions. Keynote speakers discussed AI in B2B marketing.

In today’s digital age, organizations are experiencing a paradigm shift in the way they engage and interact with customers. The importance of digital transformation in customer experience cannot be overstated. Customers are now more connected, informed, and demanding than ever before. They expect seamless, personalized, and delightful experiences across all touchpoints, whether it’s through websites, mobile apps, social media, or other digital channels. Digital transformation has emerged as a vital catalyst in meeting these evolving customer expectations. By harnessing innovative technologies, organizations can streamline their processes, optimize operations, and deliver exceptional customer experiences that foster loyalty and drive business growth. From leveraging data analytics and artificial intelligence to implementing automation and personalization, digital transformation empowers organizations to truly understand their customers, anticipate their needs, and create tailored experiences that resonate on a deeper level. The Global Digital Transformation & Customer Experience Summit serves as a platform to explore how organizations can navigate this transformative landscape successfully. It brings together thought leaders, industry experts, and innovators to share insights, strategies, and success stories that inspire and equip attendees with the knowledge and tools to embark on their own digital transformation journeys.

Great B2B marketing depends on a great B2B marketing team –that much is obvious. But with lingering post-Covid uncertainties around working practices and patterns, the ongoing cost of living crisis and escalating AI-induced uncertainty, leadership has never been harder for marketing directors and CMOs. So what does it take to run an outstanding B2B marketing team? That’s what we’ll explore in this session, with the help of some B2B Marketing Awards-winning marketers, who are at the top of their game. We’ll discuss: Which organizational structure or structures work best for great teams? How do internal teams collaborate most effectively with agencies or external contributors? How do you motivate individuals and collectives at a time of transition? How do get individuals to collaborate in and proactively drive innovation or transformation? How do you ensure a great culture? How enable individuals to thrive and be fulfilled?