MarketingProfs B2B Forum 2022

April 6-7, 2022 | USA

From strategies that stand the test of time to the latest and greatest tactics, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future. Plus, shenanigans! Because learning sticks when you’re also having fun. And with our signature Watch Party format and post-presentation huddles, you’ll have the opportunity to chat directly with speakers and fellow attendees. But just because the session doors close, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership, with access to all of MarketingProfs’ Master Classes, premium webinars, courses, and more.

Spotlight

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bring perfect marketing and sales alignment. After getting ready to become an ABM hero, we move to learning best practices on to building your target account list. We finally wrap it up with a fun ABM quiz to test your teams knowledge of marketing and sales alignment. Check them out below! 1.The Account-Based Marketing Checklist You Need to Successfully Navigate the Waters This week’s round-up starts off with a must read account-based marketing article from B2C. In this article, Kelly Waffle does a great job at using a sinking ship metaphor to show how ABM can help your marketing team reach “smoother water”. Use this checklist to see where you can improve your teams chance at navigating the waters!


OTHER PAST CONFERENCES

B2B Sales & Marketing Exchange

August 8-10, 2022 | USA

Hosted by Demand Gen Report, the B2B Sales & Marketing Exchange is a multi-day educational event focused on improving B2B marketing and sales strategies and results. New roles, changing processes and deeper insights into buying cycles at all stages of the funnel are just a few of the trends emerging as B2B organizations move toward shared RevOps models. As you and your team navigate today’s new sales & marketing realities, the B2B Sales & Marketing Exchange will help you uncover the path to collaboratively reimagine your go-to-market strategies. #B2BSMX will feature expert insights, real-world examples and best practices.

Marketing Analytics Summit 2022

June 20-23, 2022 | USA

Where digital analysts and marketing professionals master marketing data to create an impact! Sharing marketing analytics wisdom since 2002 Accelerator of 20,000 careers Launchpad of 100 start-ups Origin of the Digital Analytics Association Home to 1,500 speakers 85 conferences in 20 cities around the World

B2B Ignite USA

June 1-3, 2022 | USA

At Ignite USA 2022 you’ll discover: How today’s B2B superbrands have reimagined their brand for this new era. How to translate and deploy your brand into highly successful marketing messages and campaigns. How to get buy-in to brand values from skeptical internal groups, at all levels, and turn doubters into advocates. How to use brand to optimize internal culture to maximize effectiveness – both within the marketing team and beyond.

GROW NY

July 19-20, 2022 | USA

Meet new people - there are thousands of DTC founders + growth marketers out there who are working to solve the exact same problems as you, every single day. The friendliest, smartest, most approachable and most fun people in eCommerce meet at GROW NY. See old friends - many of us have virtual relationships only, and for those we’re closest to, it's been a while since we saw each other in-person too. Connect and reconnect here. Learn new approaches - growth marketers love to share whats working and not working. Plus we've handpicked the best DTC partners and tech for you to evaluate all in one day. Listen, learn and geek out with us for a couple of days.

Spotlight

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bring perfect marketing and sales alignment. After getting ready to become an ABM hero, we move to learning best practices on to building your target account list. We finally wrap it up with a fun ABM quiz to test your teams knowledge of marketing and sales alignment. Check them out below! 1.The Account-Based Marketing Checklist You Need to Successfully Navigate the Waters This week’s round-up starts off with a must read account-based marketing article from B2C. In this article, Kelly Waffle does a great job at using a sinking ship metaphor to show how ABM can help your marketing team reach “smoother water”. Use this checklist to see where you can improve your teams chance at navigating the waters!

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