March 13, 2024 | UK
The event offered 4 content streams for delegates to customize their agendas, with leading martech experts to keep attendees up to date. It brought together 300 B2B digital marketing peers for interactive sessions, networking, and access to cutting-edge digital solutions. Keynote speakers discussed AI in B2B marketing.
March 14, 2024 | USA
Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.
Agenda:
What is ABM? A clear and concise definition
Making the case for ABM at your organization
The difference between demand generation and ABM
Target account identification
Three different types of ABM and how to pick the right one for you
The pipeline approach to sustainable ABM programs
Persona definition and the role personas play in a successful ABM program
Stage and play definition
Account disposition and nurturing
Sales outreach structure
Mapping messaging, content and channels to the buyers’ journey
Measuring success and applying continuous improvement
October 5, 2023 | USA
Bryan Brown, Chief Analyst of GTM Partners, alongside Stephanie McArthur, Principal ABX Expert at Demandbase are co-hosting a special invite-only dinner for GTM leaders on the 05th of October from 6:00 pm onwards at South City Kitchen in Atlanta.
Along with a fantastic dinner, Bryan will chat through GTM Planning for 2024, challenges in defining product ROI, and ABX a GTM "channel".
November 30-December 1, 2023 | Germany
In today’s digital age, organizations are experiencing a paradigm shift in the way they engage and interact with customers. The importance of digital transformation in customer experience cannot be overstated. Customers are now more connected, informed, and demanding than ever before. They expect seamless, personalized, and delightful experiences across all touchpoints, whether it’s through websites, mobile apps, social media, or other digital channels.
Digital transformation has emerged as a vital catalyst in meeting these evolving customer expectations. By harnessing innovative technologies, organizations can streamline their processes, optimize operations, and deliver exceptional customer experiences that foster loyalty and drive business growth. From leveraging data analytics and artificial intelligence to implementing automation and personalization, digital transformation empowers organizations to truly understand their customers, anticipate their needs, and create tailored experiences that resonate on a deeper level.
The Global Digital Transformation & Customer Experience Summit serves as a platform to explore how organizations can navigate this transformative landscape successfully. It brings together thought leaders, industry experts, and innovators to share insights, strategies, and success stories that inspire and equip attendees with the knowledge and tools to embark on their own digital transformation journeys.